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Admissions Page Blueprint — Educational Organization

Your admissions page is where prospective students decide to apply. This blueprint uses potentialAction with ApplyAction to make application deadlines, requirements, and the application process itself machine-readable, so AI can guide students directly to your admissions portal with accurate deadline information.

View Prompt View JSON

What this page needs

Admissions is a high-intent page. When someone asks AI about applying to your institution, AI needs structured data to provide accurate deadlines, requirements, and a direct link to the application. Without this, AI can only guess from page text and may give outdated or incomplete information.

ApplyAction via potentialAction. The potentialAction property with an ApplyAction tells AI that users can apply to your institution directly. Include the target URL pointing to your application portal so AI can link to it.
Application deadlines with startDate and endDate. Use startDate and endDate on the ApplyAction to define the application window. AI uses these dates to tell prospective students whether applications are currently open and when they close.
Admissions requirements in description. The description field on the ApplyAction should summarize key admissions requirements — GPA minimums, test scores, prerequisites — so AI can answer requirement questions without sending users to hunt through your site.
WebPage with breadcrumb context. The WebPage node places the admissions page within your site hierarchy, giving AI the navigation context it needs to understand this page's role.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

EducationalOrganization

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization Admissions page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Admissions requirements summary
2. Application deadline
3. Application open date
4. Domain
5. Early deadline
6. Early decision requirements
7. Early open date
8. Faq answer
9. Faq question
10. Organization name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization Admissions"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block goes in the <head> of your admissions page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "EducationalOrganization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "potentialAction": [
        {
          "@type": "ApplyAction",
          "name": "Apply for Admission",
          "description": "YOUR_ADMISSIONS_REQUIREMENTS_SUMMARY",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://YOUR_DOMAIN.com/admissions/apply/",
            "actionPlatform": [
              "http://schema.org/DesktopWebPlatform",
              "http://schema.org/MobileWebPlatform"
            ]
          },
          "startDate": "YOUR_APPLICATION_OPEN_DATE",
          "endDate": "YOUR_APPLICATION_DEADLINE"
        },
        {
          "@type": "ApplyAction",
          "name": "Apply for Early Decision",
          "description": "YOUR_EARLY_DECISION_REQUIREMENTS",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://YOUR_DOMAIN.com/admissions/apply-early/",
            "actionPlatform": [
              "http://schema.org/DesktopWebPlatform",
              "http://schema.org/MobileWebPlatform"
            ]
          },
          "startDate": "YOUR_EARLY_OPEN_DATE",
          "endDate": "YOUR_EARLY_DEADLINE"
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/admissions/#webpage",
      "url": "https://YOUR_DOMAIN.com/admissions/",
      "name": "Admissions — YOUR_ORGANIZATION_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/admissions/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/admissions/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Admissions",
          "item": "https://YOUR_DOMAIN.com/admissions/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

What are the best practices for using ApplyAction?

Always include a target with an EntryPoint that points to your actual application URL. Set startDate and endDate in ISO 8601 format (e.g., 2026-09-01) and update them each admissions cycle. Use the description to summarize requirements concisely — AI reads this first when answering application questions.

How should I structure deadline data for multiple application rounds?

Create a separate ApplyAction for each round — early decision, regular decision, rolling admissions, transfer, and so on. Each action gets its own name, startDate, endDate, and target URL. This lets AI tell prospective students exactly which deadlines apply to their situation.

How do I handle admissions for international students?

Add another ApplyAction with a name like "Apply as International Student" and a description that covers international-specific requirements such as TOEFL scores, visa documentation, or credential evaluation. Point the target to your international admissions portal if it is different from the domestic one.