The about page is where AI learns the full story behind your institution. It captures your founding history, accreditation status, mission statement, and leadership team. This blueprint structures those details so AI can explain who you are, why you were founded, and who leads the institution when someone asks.
The about page gives AI the narrative context it cannot get from the homepage alone. While the homepage establishes identity, the about page fills in the why, the who, and the history behind the institution. Prospective students and families ask questions like "when was this school founded" and "who is the dean" — the answers come from this page.
AboutPage explicitly tells AI this is the page that describes the institution in depth, distinguishing it from a generic web page.description field on the EducationalOrganization node is where your mission statement and accreditation status live. AI will quote this text directly when summarizing your institution.founder node with name, jobTitle (e.g., Dean, Principal, President), and sameAs links tells AI who leads the institution and whether they have relevant credentials.foundingDate establishes institutional longevity, and keywords capture core focus areas AI uses for topic matching.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurldescriptionfoundingDatenamejobTitlesameAsnameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Accrediting body or parent org 2. Current leader name 3. Current leader title 4. Domain 5. Faq answer 6. Faq question 7. Focus area 8. Founder name 9. Founder title 10. Founding date 11. Leader linkedin 12. Mission statement and accreditation status 13. Organization name 14. Parent org url OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block goes in the <head> of your about page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/#webpage",
"name": "About — YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "EducationalOrganization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"description": "YOUR_MISSION_STATEMENT_AND_ACCREDITATION_STATUS",
"foundingDate": "YOUR_FOUNDING_DATE",
"founder": {
"@type": "Person",
"name": "YOUR_FOUNDER_NAME",
"jobTitle": "YOUR_FOUNDER_TITLE"
},
"employee": {
"@type": "Person",
"name": "YOUR_CURRENT_LEADER_NAME",
"jobTitle": "YOUR_CURRENT_LEADER_TITLE",
"sameAs": [
"https://www.linkedin.com/in/YOUR_LEADER_LINKEDIN"
]
},
"keywords": [
"YOUR_FOCUS_AREA_1",
"YOUR_FOCUS_AREA_2",
"YOUR_FOCUS_AREA_3"
],
"parentOrganization": {
"@type": "Organization",
"name": "YOUR_ACCREDITING_BODY_OR_PARENT_ORG",
"url": "https://YOUR_PARENT_ORG_URL.com"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Schema.org does not have a dedicated accreditation property on EducationalOrganization. The best approach is to include your accrediting body as a parentOrganization or list its URL in the sameAs array on the homepage. On the about page, describe your accreditation status clearly in the description field. AI reads both and can associate your institution with its accreditor.
Yes. Use founder for the person who established the institution and employee with a leadership jobTitle for the current head. AI systems often receive questions about who runs an institution right now, not just who founded it. Including both gives AI the historical and current leadership context it needs.
Write a clear, quotable summary that covers your mission, when the institution was founded, what credentials it awards, and any accreditation it holds. Think of it as the paragraph AI would read aloud if someone asked "tell me about this school." Keep it under 300 words and avoid marketing language — AI prefers factual, informational statements.