The products page is where AI learns what your store actually sells. Structured product data lets AI match your inventory to specific shopping queries, compare prices, and check availability. This blueprint gives you the complete JSON-LD graph for a machine-readable product catalog.
A product page without structured data is just a visual catalog that AI cannot parse. With proper Product markup, AI can match your products to specific queries, compare your prices with competitors, and tell shoppers what is in stock.
Product with name, description, image, and brand gives AI the metadata it needs to surface your items in shopping queries.Offer on each product with price, priceCurrency, and availability lets AI answer "how much does it cost?" and "is it in stock?"hasOfferCatalog to organize products into categories gives AI a structured way to navigate your inventory.Store entity tells AI these items are available at your physical location.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Store Products page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Brand 2. Catalog name 3. Domain 4. Faq answer 5. Faq question 6. Price 7. Product description 8. Product image 9. Product name 10. Store name OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Store Products" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your products page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Store",
"@id": "https://YOUR_DOMAIN.com/#store",
"name": "YOUR_STORE_NAME",
"url": "https://YOUR_DOMAIN.com",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "YOUR_CATALOG_NAME",
"itemListElement": [
{
"@type": "Product",
"name": "YOUR_PRODUCT_NAME_1",
"description": "YOUR_PRODUCT_DESCRIPTION_1",
"image": "https://YOUR_DOMAIN.com/YOUR_PRODUCT_IMAGE_1.jpg",
"brand": {
"@type": "Brand",
"name": "YOUR_BRAND_1"
},
"offers": {
"@type": "Offer",
"price": "YOUR_PRICE_1",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"seller": {
"@id": "https://YOUR_DOMAIN.com/#store"
}
}
},
{
"@type": "Product",
"name": "YOUR_PRODUCT_NAME_2",
"description": "YOUR_PRODUCT_DESCRIPTION_2",
"image": "https://YOUR_DOMAIN.com/YOUR_PRODUCT_IMAGE_2.jpg",
"brand": {
"@type": "Brand",
"name": "YOUR_BRAND_2"
},
"offers": {
"@type": "Offer",
"price": "YOUR_PRICE_2",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"seller": {
"@id": "https://YOUR_DOMAIN.com/#store"
}
}
}
]
}
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/products/#webpage",
"url": "https://YOUR_DOMAIN.com/products/",
"name": "Products — YOUR_STORE_NAME",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#store"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://YOUR_DOMAIN.com/products/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
For stores with large inventories, start with your bestsellers and signature products. AI benefits most from your most-searched items. If you have an online catalog, individual product pages with their own schema are ideal. The products page can serve as a high-level catalog overview.
The Store blueprint is for brick-and-mortar retail with a physical location. The Ecommerce blueprint is for online-only stores. The key difference is the Store entity with address and openingHours — local stores need physical location data that online stores do not.
If you have them, yes. Adding sku or gtin to each Product node helps AI match your products to universal product identifiers, which is especially useful for branded merchandise that shoppers search for by product number or barcode.