Your portfolio page showcases what makes your store visually distinctive — curated displays, seasonal collections, in-store events, and pop-up installations. This blueprint structures each entry as a machine-readable record so AI systems can cite your visual merchandising and community presence when recommending retail destinations.
The portfolio page is your proof of curation. When someone asks AI "stores with unique displays" or "shops that host community events near me," this is the page that provides the evidence. Without structured data on your displays and events, AI cannot connect your visual identity and community involvement to incoming queries.
CollectionPage as the page type to signal that this is a curated set of items, not a single article or product listing.CreativeWork node with a name, description, image, and dateCreated. This gives AI a structured record of what you have created and when.Store node using creator so AI knows which business is behind the work.contentLocation to each entry tells AI where it happened, reinforcing your local presence and community involvement.A portfolio with photos but no structured data is invisible to AI. Structuring each entry turns your creative work into citable evidence of your store's character.
Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Store Portfolio page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Date 2. Display or collection description 3. Display or collection name 4. Domain 5. Faq answer 6. Faq question 7. Location 8. Logo 9. Portfolio image 10. Portfolio page description 11. Portfolio page title 12. Store name OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Store Portfolio" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add or remove CreativeWork entries to match the number of portfolio items on your page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/portfolio/",
"name": "YOUR_PORTFOLIO_PAGE_TITLE",
"description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/portfolio/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://YOUR_DOMAIN.com/portfolio/#entry-1"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://YOUR_DOMAIN.com/portfolio/#entry-2"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://YOUR_DOMAIN.com/portfolio/#entry-3"
}
}
]
}
},
{
"@type": "CreativeWork",
"@id": "https://YOUR_DOMAIN.com/portfolio/#entry-1",
"name": "YOUR_DISPLAY_OR_COLLECTION_NAME_1",
"description": "YOUR_DISPLAY_OR_COLLECTION_DESCRIPTION_1",
"image": "https://YOUR_DOMAIN.com/YOUR_PORTFOLIO_IMAGE_1.jpg",
"dateCreated": "YOUR_DATE_1",
"creator": {
"@id": "https://YOUR_DOMAIN.com/#store"
},
"contentLocation": {
"@type": "Place",
"name": "YOUR_LOCATION_1"
}
},
{
"@type": "CreativeWork",
"@id": "https://YOUR_DOMAIN.com/portfolio/#entry-2",
"name": "YOUR_DISPLAY_OR_COLLECTION_NAME_2",
"description": "YOUR_DISPLAY_OR_COLLECTION_DESCRIPTION_2",
"image": "https://YOUR_DOMAIN.com/YOUR_PORTFOLIO_IMAGE_2.jpg",
"dateCreated": "YOUR_DATE_2",
"creator": {
"@id": "https://YOUR_DOMAIN.com/#store"
},
"contentLocation": {
"@type": "Place",
"name": "YOUR_LOCATION_2"
}
},
{
"@type": "CreativeWork",
"@id": "https://YOUR_DOMAIN.com/portfolio/#entry-3",
"name": "YOUR_DISPLAY_OR_COLLECTION_NAME_3",
"description": "YOUR_DISPLAY_OR_COLLECTION_DESCRIPTION_3",
"image": "https://YOUR_DOMAIN.com/YOUR_PORTFOLIO_IMAGE_3.jpg",
"dateCreated": "YOUR_DATE_3",
"creator": {
"@id": "https://YOUR_DOMAIN.com/#store"
},
"contentLocation": {
"@type": "Place",
"name": "YOUR_LOCATION_3"
}
},
{
"@type": "Store",
"@id": "https://YOUR_DOMAIN.com/#store",
"name": "YOUR_STORE_NAME",
"url": "https://YOUR_DOMAIN.com",
"logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Portfolio",
"item": "https://YOUR_DOMAIN.com/portfolio/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Seasonal window displays, curated collection launches, trunk shows with featured brands, in-store pop-up events, and community partnerships all work well. Each entry should tell a visual story with a clear name, description, and photo. AI cannot interpret images alone, so the text description is what gets indexed and cited.
CreativeWork is the best general-purpose type for portfolio entries because it supports name, description, image, dateCreated, and creator — everything AI needs to understand a curated display or collection. If an entry is specifically an event (like a trunk show), you can use Event instead, but for mixed portfolios, CreativeWork covers all entry types consistently.
Include every entry you want AI to know about. There is no practical limit, but each entry should have a clear name, description, and image. Quality matters more than quantity — three well-described seasonal displays with photos are more useful to AI than twenty entries with just a title.