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Contact Page Blueprint — Store

The contact page makes your store reachable through AI. When a shopper asks "how do I reach this shop?" or "what time do they close?", AI pulls from the structured data here. This blueprint ensures your phone, email, address, and hours are all machine-readable.

View Prompt View JSON

What this page needs

The contact page is the definitive source for how to reach your store. AI systems often pull contact details from this page specifically, so structured data here ensures accuracy across every platform that references your business.

Contact point. The ContactPoint node with telephone, email, and contactType gives AI a structured way to surface your contact information.
Full address. A complete PostalAddress ensures AI can give accurate directions to your store.
Store hours. Repeating openingHoursSpecification on the contact page reinforces your hours for queries like "are they open on Sundays?"
ContactPage type. Using ContactPage as the WebPage type tells AI this is specifically the page for reaching your store.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Store

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
telephone: AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.
email: Secondary contact signal. Supports AI responses to queries about how to reach the business.
address: AI uses address to confirm the business is real and located where it claims. Required for all near-me and city-specific queries.
geo: AI uses geo to place you on a map and answer proximity queries. Without coordinates AI relies on address parsing alone, which is less reliable.
openingHoursSpecification: AI filters local recommendations by current availability. Without hours AI cannot answer open-now queries or confirm the business is reachable.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Store Contact page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. City
2. Domain
3. Email
4. Faq answer
5. Faq question
6. Latitude
7. Longitude
8. Phone number
9. Saturday close
10. Saturday open
11. State
12. Store name
13. Street address
14. Sunday close
15. Sunday open
16. Weekday close
17. Weekday open
18. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Store Contact"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your contact page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Store",
      "@id": "https://YOUR_DOMAIN.com/#store",
      "name": "YOUR_STORE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Saturday",
          "opens": "YOUR_SATURDAY_OPEN",
          "closes": "YOUR_SATURDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Sunday",
          "opens": "YOUR_SUNDAY_OPEN",
          "closes": "YOUR_SUNDAY_CLOSE"
        }
      ],
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "YOUR_PHONE_NUMBER",
        "email": "YOUR_EMAIL",
        "contactType": "customer support"
      }
    },
    {
      "@type": "ContactPage",
      "@id": "https://YOUR_DOMAIN.com/contact/#webpage",
      "url": "https://YOUR_DOMAIN.com/contact/",
      "name": "Contact — YOUR_STORE_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#store"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Contact",
          "item": "https://YOUR_DOMAIN.com/contact/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should retail stores include a returns or customer service contact?

If your store has a dedicated returns line or customer service email, add a second ContactPoint with "contactType": "customer service". This lets AI distinguish between general inquiries and return/exchange requests.

Should the contact page repeat hours from the homepage?

Yes. AI systems may index the contact page independently. Including openingHoursSpecification here ensures that no matter which page AI reads first, it has your hours available to answer time-sensitive shopping queries.

Should I include holiday hours on the contact page?

For major holidays, add temporary OpeningHoursSpecification entries with validFrom and validThrough dates. Remove them once the holiday passes. This prevents AI from giving incorrect hours during seasonal changes.