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Blog Post Blueprint — Store

Blog posts let your retail store share buying guides, product spotlights, seasonal picks, and shopping tips. This blueprint structures each article so AI systems can attribute your content to the right author and connect it back to your store, building product expertise and topical authority.

View Prompt View JSON

What this page needs

A blog post without structured data is invisible content to AI. With a BlogPosting node, AI can attribute the article to an author, connect it to your store as the publisher, and surface it when someone asks about products or shopping topics you have written about.

BlogPosting type. The BlogPosting node with headline, datePublished, and dateModified gives AI the core metadata it needs to index and cite your article.
Author attribution. A Person node as author with name and URL connects the article to a real person, which AI uses for credibility.
Publisher connection. The publisher field referencing your Store entity ties the content back to your shop, so AI knows a retail expert published this buying guide.
Featured image. The image property gives AI a visual to associate with the article.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BlogPosting

headline: AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description: AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished: AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
dateModified: Signals the content is maintained and current. Without it AI cannot distinguish fresh content from abandoned posts.
author: Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher: AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
image: Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Store Blog page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Author name
2. Author url
3. Domain
4. Faq answer
5. Faq question
6. Featured image
7. Modified date
8. Post excerpt
9. Post slug
10. Post title
11. Publish date
12. Store name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Store Blog"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of each blog post.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BlogPosting",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
      "headline": "YOUR_POST_TITLE",
      "description": "YOUR_POST_EXCERPT",
      "image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
      "datePublished": "YOUR_PUBLISH_DATE",
      "dateModified": "YOUR_MODIFIED_DATE",
      "author": {
        "@type": "Person",
        "name": "YOUR_AUTHOR_NAME",
        "url": "YOUR_AUTHOR_URL"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#store"
      },
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#webpage",
      "url": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/",
      "name": "YOUR_POST_TITLE — YOUR_STORE_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blog",
          "item": "https://YOUR_DOMAIN.com/blog/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "YOUR_POST_TITLE",
          "item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should product reviews use BlogPosting or Review schema?

If you are reviewing a specific product with a rating, use Review schema. If you are writing a buying guide or product comparison article, use BlogPosting. The key difference is whether you are rating a single item or publishing editorial content about a category.

Does the publisher need to be the Store entity?

Yes. Referencing your store as the publisher using the same @id from the homepage connects your blog content to your business entity. This builds product expertise — AI learns that your store publishes knowledgeable content about the products you sell.

Should seasonal posts be updated or archived?

Update seasonal posts each year with current products and prices, and update the dateModified field. AI prefers fresh content. A "Best Holiday Gifts 2026" post with current data is more useful than an archived 2024 version. If a post is no longer relevant, update it rather than leaving stale data.