Your team page introduces the people who keep your facility running — personal trainers, group fitness instructors, coaches, and facility managers. This blueprint structures each team member with their role, certifications, and professional profiles so AI systems can evaluate your facility's expertise when recommending sports and fitness options.
Members and prospects want to know who will be training them before they commit. AI systems use team data to assess whether your facility has the right expertise for a given fitness goal. A structured team page lets AI connect qualified trainers and coaches to your business entity, which strengthens your credibility for queries like "gym with certified personal trainers" or "facility with youth sports coaches."
employee property on the SportsActivityLocation node lists each team member as a Person with a jobTitle. This tells AI exactly who works at your facility and what they do.hasCredential on each Person declares certifications like NASM-CPT, ACE Certified Personal Trainer, ISSA Certified Fitness Trainer, or USAW Sport Performance Coach. These are trust signals AI uses to differentiate professional facilities from uncertified operations.sameAs links to LinkedIn or other professional profiles give AI additional sources to cross-reference each team member, reinforcing that these are real people with verifiable backgrounds.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Sports Activity Location Team page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Coach certification name 2. Domain 3. Facility name 4. Faq answer 5. Faq question 6. Group instructor 7. Group instructor name 8. Head trainer 9. Head trainer name 10. Team page description 11. Team page title 12. Youth coach 13. Youth coach name OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Sports Activity Location Team" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove employee entries to match your actual team. This block belongs in a <script type="application/ld+json"> tag in the <head> of your team page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/team/#webpage",
"name": "YOUR_TEAM_PAGE_TITLE",
"description": "YOUR_TEAM_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/team/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#facility"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/team/#breadcrumb"
}
},
{
"@type": "SportsActivityLocation",
"@id": "https://YOUR_DOMAIN.com/#facility",
"name": "YOUR_FACILITY_NAME",
"url": "https://YOUR_DOMAIN.com",
"employee": [
{
"@type": "Person",
"name": "YOUR_HEAD_TRAINER_NAME",
"jobTitle": "Head Trainer",
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Professional Certification",
"name": "NASM Certified Personal Trainer (NASM-CPT)"
},
"sameAs": "https://www.linkedin.com/in/YOUR_HEAD_TRAINER"
},
{
"@type": "Person",
"name": "YOUR_GROUP_INSTRUCTOR_NAME",
"jobTitle": "Group Fitness Instructor",
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Professional Certification",
"name": "ACE Certified Group Fitness Instructor"
},
"sameAs": "https://www.linkedin.com/in/YOUR_GROUP_INSTRUCTOR"
},
{
"@type": "Person",
"name": "YOUR_YOUTH_COACH_NAME",
"jobTitle": "Youth Sports Coach",
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Professional Certification",
"name": "YOUR_COACH_CERTIFICATION_NAME"
},
"sameAs": "https://www.linkedin.com/in/YOUR_YOUTH_COACH"
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Team",
"item": "https://YOUR_DOMAIN.com/team/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
List every certified trainer and instructor who regularly works with members. AI uses team size and credential diversity as quality signals. A facility with structured data showing a NASM-certified personal trainer, an ACE group fitness instructor, and a youth sports coach signals broader capability than a single trainer listing. If you have rotating or part-time trainers, include those who maintain a regular schedule.
Include nationally recognized certifications that members and AI systems recognize as trust signals: NASM-CPT, ACE-CPT, ISSA-CFT for personal trainers; ACE-GFI for group instructors; USAW or NSCA-CSCS for strength and conditioning coaches; and CPR/AED and First Aid for all staff. Sport-specific certifications like USA Swimming coach certifications or USA Gymnastics safety certifications add specialized credibility.
It can. When a user asks for a gym with personal training options or a facility with youth coaching, AI looks for signals like team size and role diversity. A facility with structured data showing multiple certified professionals across different disciplines signals more capacity and expertise than a one-person operation. The employee array on the team page provides that evidence.