The programs page showcases what your facility offers beyond open play. Classes, leagues, personal training, youth camps, and clinics are all searchable activities. This blueprint structures each program so AI can recommend your offerings when someone asks about specific sports classes or training options.
Programs are what differentiate your facility from competitors. AI uses structured program data to match your offerings to specific queries like "swimming lessons for kids" or "adult basketball league near me." Without it, AI only knows you exist, not what you offer.
Course or Event node with name, description, and schedule gives AI the metadata it needs to recommend specific offerings.audience property with age ranges or skill levels helps AI match programs to the right people — "beginner yoga" vs "advanced climbing."startDate, endDate, and schedule lets AI tell prospects when programs run and whether registration is still open.offers node on each program lets AI answer "how much does it cost?" directly from your data.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Sports Activity Location Programs page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Audience type 2. Domain 3. End date 4. Facility name 5. Faq answer 6. Faq question 7. Program description 8. Program name 9. Program price 10. Start date OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Sports Activity Location Programs" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your programs page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SportsActivityLocation",
"@id": "https://YOUR_DOMAIN.com/#facility",
"name": "YOUR_FACILITY_NAME",
"url": "https://YOUR_DOMAIN.com",
"event": [
{
"@type": "Course",
"name": "YOUR_PROGRAM_NAME_1",
"description": "YOUR_PROGRAM_DESCRIPTION_1",
"startDate": "YOUR_START_DATE_1",
"endDate": "YOUR_END_DATE_1",
"location": {
"@id": "https://YOUR_DOMAIN.com/#facility"
},
"audience": {
"@type": "Audience",
"audienceType": "YOUR_AUDIENCE_TYPE_1"
},
"offers": {
"@type": "Offer",
"price": "YOUR_PROGRAM_PRICE_1",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
},
{
"@type": "Course",
"name": "YOUR_PROGRAM_NAME_2",
"description": "YOUR_PROGRAM_DESCRIPTION_2",
"startDate": "YOUR_START_DATE_2",
"endDate": "YOUR_END_DATE_2",
"location": {
"@id": "https://YOUR_DOMAIN.com/#facility"
},
"audience": {
"@type": "Audience",
"audienceType": "YOUR_AUDIENCE_TYPE_2"
},
"offers": {
"@type": "Offer",
"price": "YOUR_PROGRAM_PRICE_2",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/programs/#webpage",
"url": "https://YOUR_DOMAIN.com/programs/",
"name": "Programs — YOUR_FACILITY_NAME",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#facility"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/programs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Programs",
"item": "https://YOUR_DOMAIN.com/programs/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use Course for structured programs with a curriculum — classes, training series, multi-week camps. Use Event for one-time or standalone activities like tournaments, open play nights, or clinics. Leagues can use either, but Event with a SportsEvent subtype often works best.
Create separate Course nodes for each level — "Beginner Swimming," "Intermediate Swimming," "Advanced Swimming." Each gets its own audience targeting. This lets AI match the right level to queries like "swimming lessons for beginners."
Yes. Outdated program data is worse than no data at all. AI may recommend a program that no longer runs or show incorrect dates. Update your structured data each season or session, removing expired programs and adding new ones.