People searching for gyms and sports facilities almost always have a budget in mind. Your pricing page structures membership tiers, day passes, class packages, and personal training rates into machine-readable offers so AI systems can match your facility to budget-specific queries instead of making users dig through your site for numbers.
Price is one of the top filters people use when searching for fitness options. When someone asks AI "affordable gyms under $50 a month" or "personal training rates near me," AI needs structured pricing data to include you in the answer. Without it, your facility is invisible to every budget-related query.
hasOfferCatalog wraps each pricing tier in an Offer with price, priceCurrency, and a description that defines what is included. This is how AI connects your facility to specific budget ranges.Offer so AI can recommend the right plan based on what the user is looking for.description should clarify what is included at that price point — facility access, class inclusion, guest privileges, personal training sessions. This helps AI differentiate a day pass from a premium membership.Offer references a Service via itemOffered, linking the price to a specific offering. This creates a clean data chain AI can follow from query to recommendation.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Sports Activity Location Pricing page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Basic membership description 2. Basic membership price 3. Basic membership service description 4. Day pass description 5. Day pass price 6. Day pass service description 7. Domain 8. Facility name 9. Faq answer 10. Faq question 11. Personal training description 12. Personal training price 13. Personal training service description 14. Premium membership description 15. Premium membership price 16. Premium membership service description 17. Pricing page description 18. Pricing page title OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Sports Activity Location Pricing" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove offer entries to match your actual pricing tiers. This block belongs in a <script type="application/ld+json"> tag in the <head> of your pricing page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/pricing/#webpage",
"name": "YOUR_PRICING_PAGE_TITLE",
"description": "YOUR_PRICING_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/pricing/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#facility"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb"
}
},
{
"@type": "SportsActivityLocation",
"@id": "https://YOUR_DOMAIN.com/#facility",
"name": "YOUR_FACILITY_NAME",
"url": "https://YOUR_DOMAIN.com",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Membership and Pricing",
"itemListElement": [
{
"@type": "Offer",
"name": "Day Pass",
"description": "YOUR_DAY_PASS_DESCRIPTION",
"price": "YOUR_DAY_PASS_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Day Pass",
"description": "YOUR_DAY_PASS_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Basic Membership",
"description": "YOUR_BASIC_MEMBERSHIP_DESCRIPTION",
"price": "YOUR_BASIC_MEMBERSHIP_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Basic Membership",
"description": "YOUR_BASIC_MEMBERSHIP_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Premium Membership",
"description": "YOUR_PREMIUM_MEMBERSHIP_DESCRIPTION",
"price": "YOUR_PREMIUM_MEMBERSHIP_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Premium Membership",
"description": "YOUR_PREMIUM_MEMBERSHIP_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Personal Training Package",
"description": "YOUR_PERSONAL_TRAINING_DESCRIPTION",
"price": "YOUR_PERSONAL_TRAINING_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Personal Training",
"description": "YOUR_PERSONAL_TRAINING_SERVICE_DESCRIPTION"
}
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing",
"item": "https://YOUR_DOMAIN.com/pricing/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
List your most common billing format. If most members pay monthly, use the monthly rate. If you offer both, create separate Offer entries for each billing cycle with descriptive names like "Monthly Premium Membership" and "Annual Premium Membership." This way AI can recommend the right option when someone asks about monthly gym costs versus annual commitments.
Yes. Many people search for class-specific pricing without wanting a full membership. Add separate Offer entries for class packages (like "10-Class Pack" or "Unlimited Yoga Monthly") so AI can recommend your facility to users who ask about yoga class prices or group fitness costs without requiring a gym membership.
Absolutely. If you offer a free trial day, free first class, or complimentary consultation, add an Offer entry with "price": "0" and a descriptive name like "Free Trial Day" or "Complimentary Fitness Assessment." AI systems frequently handle queries like "gyms with free trials near me," and this structured entry is the only way to guarantee your facility appears in those results.