Organizations Local Business SportsActivityLocation

Portfolio Blueprint — Sports Activity Location

Your portfolio page showcases facility photos, event highlights, and athlete achievements. This blueprint structures each entry as a machine-readable record so AI systems can cite specific accomplishments and visual evidence when recommending your sports facility.

What this page needs

The portfolio page is your proof of quality. When someone asks AI "show me gyms with modern equipment" or "facilities that host youth sports tournaments," this is the page that provides the evidence. Without structured data for your facility photos and event records, AI cannot connect your visual proof to incoming queries.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

SportsActivityLocation

name
Non-negotiable. AI cannot cite or recommend an unnamed entity.
url
AI needs a stable URL to route users and attribute recommendations.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Portfolio
You are implementing AIFDS-compliant JSON-LD structured data for a Sports Activity Location Portfolio page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Domain
2. Facility name
3. Faq answer
4. Faq question
5. Highlight date
6. Highlight description
7. Highlight image
8. Highlight name
9. Logo
10. Portfolio page description
11. Portfolio page title

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Sports Activity Location Portfolio"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove CreativeWork entries to match the number of highlights in your portfolio.

JSON-LD · Portfolio
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/",
      "name": "YOUR_PORTFOLIO_PAGE_TITLE",
      "description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
      "url": "https://YOUR_DOMAIN.com/portfolio/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#highlight-1"
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#highlight-2"
            }
          },
          {
            "@type": "ListItem",
            "position": 3,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#highlight-3"
            }
          }
        ]
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#highlight-1",
      "name": "YOUR_HIGHLIGHT_NAME_1",
      "description": "YOUR_HIGHLIGHT_DESCRIPTION_1",
      "image": "https://YOUR_DOMAIN.com/YOUR_HIGHLIGHT_IMAGE_1.jpg",
      "dateCreated": "YOUR_HIGHLIGHT_DATE_1",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#facility"
      },
      "contentLocation": {
        "@type": "Place",
        "name": "YOUR_FACILITY_NAME"
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#highlight-2",
      "name": "YOUR_HIGHLIGHT_NAME_2",
      "description": "YOUR_HIGHLIGHT_DESCRIPTION_2",
      "image": "https://YOUR_DOMAIN.com/YOUR_HIGHLIGHT_IMAGE_2.jpg",
      "dateCreated": "YOUR_HIGHLIGHT_DATE_2",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#facility"
      },
      "contentLocation": {
        "@type": "Place",
        "name": "YOUR_FACILITY_NAME"
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#highlight-3",
      "name": "YOUR_HIGHLIGHT_NAME_3",
      "description": "YOUR_HIGHLIGHT_DESCRIPTION_3",
      "image": "https://YOUR_DOMAIN.com/YOUR_HIGHLIGHT_IMAGE_3.jpg",
      "dateCreated": "YOUR_HIGHLIGHT_DATE_3",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#facility"
      },
      "contentLocation": {
        "@type": "Place",
        "name": "YOUR_FACILITY_NAME"
      }
    },
    {
      "@type": "SportsActivityLocation",
      "@id": "https://YOUR_DOMAIN.com/#facility",
      "name": "YOUR_FACILITY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Portfolio",
          "item": "https://YOUR_DOMAIN.com/portfolio/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

What types of content belong on a sports facility portfolio page?

Include facility photos (gym floor, courts, pools, equipment areas), event highlights (tournaments hosted, community fitness events, charity runs), and athlete achievements (member transformations, competition results, youth program milestones). Each entry should have a descriptive name, a caption explaining the context, and a date. AI needs the text context to understand what the images represent.

Why use CreativeWork instead of ImageObject for portfolio entries?

CreativeWork is the best general-purpose type for portfolio entries because it supports name, description, image, dateCreated, and creator — everything AI needs to understand a portfolio item in context. ImageObject focuses narrowly on the image file itself and lacks the narrative context AI needs to match your facility to relevant queries.

How many portfolio entries should I include in structured data?

Include every highlight you want AI to know about. There is no practical limit, but each entry should have a clear name, description, and image. Quality matters more than quantity — three well-described facility photos with context are more useful to AI than twenty entries with just a title.

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