The membership page turns your facility into a bookable option. When someone asks "how much is a gym membership near me?" or "what does it cost to join?", AI needs structured pricing data to answer. This blueprint structures your membership tiers, pricing, and sign-up action into machine-readable data.
Pricing is the most common question people have about sports facilities. Structured membership data lets AI compare your plans, answer budget queries, and guide prospects directly to your sign-up page.
Offer in the makesOffer array represents a membership tier with name, description, and monthly or annual price.price, priceCurrency, and billingDuration lets AI distinguish between monthly, annual, and drop-in pricing.JoinAction as potentialAction gives AI a direct path to your sign-up page, enabling action-oriented responses.eligibleCustomerType or description to note restrictions (student, senior, family) helps AI recommend the right tier.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Sports Activity Location Membership page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Domain 2. Drop in description 3. Drop in name 4. Drop in price 5. Facility name 6. Faq answer 7. Faq question 8. Monthly price 9. Tier description 10. Tier name OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Sports Activity Location Membership" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your membership page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SportsActivityLocation",
"@id": "https://YOUR_DOMAIN.com/#facility",
"name": "YOUR_FACILITY_NAME",
"url": "https://YOUR_DOMAIN.com",
"makesOffer": [
{
"@type": "Offer",
"name": "YOUR_TIER_NAME_1",
"description": "YOUR_TIER_DESCRIPTION_1",
"price": "YOUR_MONTHLY_PRICE_1",
"priceCurrency": "USD",
"billingDuration": {
"@type": "QuantitativeValue",
"value": 1,
"unitCode": "MON"
},
"itemOffered": {
"@type": "Service",
"name": "YOUR_TIER_NAME_1"
}
},
{
"@type": "Offer",
"name": "YOUR_TIER_NAME_2",
"description": "YOUR_TIER_DESCRIPTION_2",
"price": "YOUR_MONTHLY_PRICE_2",
"priceCurrency": "USD",
"billingDuration": {
"@type": "QuantitativeValue",
"value": 1,
"unitCode": "MON"
},
"itemOffered": {
"@type": "Service",
"name": "YOUR_TIER_NAME_2"
}
},
{
"@type": "Offer",
"name": "YOUR_DROP_IN_NAME",
"description": "YOUR_DROP_IN_DESCRIPTION",
"price": "YOUR_DROP_IN_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "YOUR_DROP_IN_NAME"
}
}
],
"potentialAction": {
"@type": "JoinAction",
"target": "https://YOUR_DOMAIN.com/membership/join/",
"name": "Join Now"
}
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/membership/#webpage",
"url": "https://YOUR_DOMAIN.com/membership/",
"name": "Membership — YOUR_FACILITY_NAME",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#facility"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/membership/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Membership",
"item": "https://YOUR_DOMAIN.com/membership/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Yes. Create separate Offer nodes for monthly and annual pricing. Use billingDuration with "unitCode": "MON" for monthly and "unitCode": "ANN" for annual. This lets AI compare both options and recommend based on budget or commitment preference.
Add a separate Offer with a descriptive name like "First Month Special" and use validFrom and validThrough to define the promotion period. Keep promotional offers current — remove them once they expire so AI does not advertise expired deals.
Absolutely. Drop-in passes are often the first thing someone searches for. Include them as separate Offer nodes without a billingDuration. This lets AI answer "how much is a day pass?" directly from your data.