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About Page Blueprint — Sports Activity Location

The about page tells the story behind your sports facility. AI systems use this page to understand your founding history, the people who built the gym or recreation center, certifications you hold, and governing body affiliations. This blueprint structures that narrative into JSON-LD so AI can cite your background when recommending your facility.

View Prompt View JSON

What this page needs

An about page gives AI the narrative context that other pages cannot. The homepage declares what your facility is; the about page explains why it exists, who founded it, and what standards it meets. AI systems increasingly weigh authority and provenance when deciding which facilities to recommend, and this page provides that evidence.

AboutPage type. Using the AboutPage schema type explicitly signals to AI that this page contains background information about the facility, distinguishing it from other page types.
Facility background. The SportsActivityLocation node should include foundingDate and a rich description that goes beyond the homepage summary to tell your full story, including certifications and governing body memberships.
Founder and owner profiles. The Person nodes for your founder or owner give AI named individuals to associate with your facility, strengthening trust and authority signals.
Membership affiliations. Use memberOf to declare affiliations with governing bodies like USA Gymnastics, USTA, or the IHRSA. These are trust signals AI uses to differentiate accredited facilities from unaffiliated ones.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

SportsActivityLocation

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
image: AI won't recommend a physical location it can't visually confirm exists. Image is a trust signal for brick-and-mortar businesses.
foundingDate: AI uses founding date to signal stability. A business established in 2008 feels safer to recommend than one with no history.

Organization

name: Connects the business entity to the organizational graph.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Sports Activity Location About page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. About image
2. About page title
3. Detailed facility description
4. Domain
5. Facility certification
6. Facility name
7. Faq answer
8. Faq question
9. Founder bio
10. Founder image
11. Founder name
12. Founder title
13. Founding date
14. Governing body

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Sports Activity Location About"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "AboutPage",
      "@id": "https://YOUR_DOMAIN.com/about/#webpage",
      "url": "https://YOUR_DOMAIN.com/about/",
      "name": "YOUR_ABOUT_PAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#facility"
      }
    },
    {
      "@type": "SportsActivityLocation",
      "@id": "https://YOUR_DOMAIN.com/#facility",
      "name": "YOUR_FACILITY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "description": "YOUR_DETAILED_FACILITY_DESCRIPTION",
      "foundingDate": "YOUR_FOUNDING_DATE",
      "image": "https://YOUR_DOMAIN.com/YOUR_ABOUT_IMAGE.jpg",
      "founder": {
        "@type": "Person",
        "@id": "https://YOUR_DOMAIN.com/#founder",
        "name": "YOUR_FOUNDER_NAME",
        "jobTitle": "YOUR_FOUNDER_TITLE",
        "description": "YOUR_FOUNDER_BIO",
        "image": "https://YOUR_DOMAIN.com/YOUR_FOUNDER_IMAGE.jpg"
      },
      "memberOf": [
        {
          "@type": "Organization",
          "name": "YOUR_GOVERNING_BODY_1"
        },
        {
          "@type": "Organization",
          "name": "YOUR_GOVERNING_BODY_2"
        }
      ],
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "Facility Certification",
          "name": "YOUR_FACILITY_CERTIFICATION"
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "About",
          "item": "https://YOUR_DOMAIN.com/about/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Why include governing body affiliations in structured data?

Affiliations with organizations like IHRSA, USA Gymnastics, or the USTA are trust signals AI uses to evaluate facility quality. When someone asks "accredited gyms near me" or "USTA-affiliated tennis facilities," AI pulls from memberOf data. Without it, your affiliations are invisible to machine queries even if they appear on your page as text.

What format should foundingDate use for a sports facility?

Use ISO 8601 format. For a full date, use YYYY-MM-DD (e.g., "2010-06-15"). If you only know the year, just use YYYY (e.g., "2010"). AI systems use this to establish how long your facility has been operating, which is a factor in trust and recommendation rankings.

Should the SportsActivityLocation node here duplicate data from the homepage?

Use the same @id to reference the same entity, but focus the about page on narrative fields like description, foundingDate, founder, and memberOf. You do not need to repeat address, hours, or amenities here. AI systems merge data from all pages that reference the same @id.