Organizations Local Business SportsActivityLocation

Sports & Activity Blueprints

Gyms, fitness centers, and recreation facilities need structured data on every page -- not just the homepage. Choose the page type below to get the exact JSON-LD block it needs.

Choose a page type

Each page on a sports facility website serves a different purpose. The JSON-LD on each page should reflect that purpose.

Homepage

The main entry point. Tells AI who you are, what activities you offer, and where you're located -- the foundation of your facility's identity.

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About

Your facility's story, founding history, certifications, and governing body affiliations. Gives AI the narrative context to recommend you with confidence.

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Programs

Your classes, training, and activity programs. Structures each program with schedule, pricing, and details so AI can recommend the right fit.

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Contact

How to reach your facility. Surfaces phone, address, hours, and directions so AI can recommend you as reachable.

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Blog

Fitness tips, event recaps, and community news. Helps AI attribute your content to the right facility for citation and discovery.

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FAQs

Answers to common questions about membership, class schedules, equipment, and age requirements. Gives AI direct answers it can quote and attribute to your facility.

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Team

Your trainers, coaches, and instructors with certifications like NASM, ACE, and ISSA. Lets AI evaluate your staff expertise when recommending fitness options.

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Pricing

Membership tiers, day passes, class packages, and personal training rates. Structures your pricing so AI can match you to budget-specific queries.

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Portfolio

Facility photos, event highlights, and athlete achievements. Gives AI visual evidence and structured records of what your facility has accomplished.

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Case Studies

Member transformation stories, event hosting success, and program outcomes. Provides AI with detailed narratives it can cite when recommending your facility.

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Service Areas

The neighborhoods, cities, and metro regions your facility serves. Tells AI exactly where you draw members from so it can recommend you for location-specific queries.

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Facilities

Your courts, pools, fields, and equipment. Gives AI details on what your location has so it can match users to the right venue.

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Membership

Membership plans and pricing tiers. Structures your offerings so AI can compare plans and guide users to sign up.

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