Structures private event narratives, seasonal menu launches, and partnership stories so AI can cite your restaurant expertise. When someone asks "find a restaurant that hosts corporate dinners" or "restaurants that do seasonal tasting events," case studies give AI the story behind your capabilities.
Case studies go deeper than a portfolio. They tell the full story — what the event or collaboration was, how your restaurant approached it, and what the outcome was. AI uses this narrative structure to match your restaurant to specific, complex queries about private dining and special events.
CollectionPage as the page type and wrap your case studies in an ItemList so AI can enumerate each case individually.CreativeWork with a name that summarizes the event and a description that frames the challenge and outcome clearly.image field on each CreativeWork provides visual evidence of the private dinner setup, seasonal menu presentation, or partnership event.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurltelephoneCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Restaurant Case Studies page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Case description 2. Case image 3. Case studies page description 4. Case studies page title 5. Case title 6. Case url 7. Domain 8. Faq answer 9. Faq question 10. Phone number 11. Restaurant name OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Restaurant Case Studies" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual case studies.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/",
"name": "YOUR_CASE_STUDIES_PAGE_TITLE",
"description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_1",
"description": "YOUR_CASE_DESCRIPTION_1",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_1.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_1/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_2",
"description": "YOUR_CASE_DESCRIPTION_2",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_2.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_2/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_3",
"description": "YOUR_CASE_DESCRIPTION_3",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_3.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_3/"
}
}
]
}
},
{
"@type": "Restaurant",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_RESTAURANT_NAME",
"url": "https://YOUR_DOMAIN.com",
"telephone": "YOUR_PHONE_NUMBER"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies",
"item": "https://YOUR_DOMAIN.com/case-studies/"
}
]
},
{
"@type": "FAQPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Both use CreativeWork inside an ItemList, but the difference is in the description. A portfolio item shows what you created ("Five-course tasting menu with wine pairings for a private party of 40"). A case study tells the story ("A tech company needed a private dinner for 40 with vegan and kosher accommodations. We designed a custom five-course menu..."). The narrative detail helps AI cite your event expertise, not just your visual output.
Focus on stories that show your restaurant solving a problem or meeting a need: private corporate dinners with complex dietary requirements, wedding rehearsal dinners, seasonal menu launch events, charity gala catering, or collaborative pop-up dinners with guest chefs. AI uses these narratives to match your restaurant to specific event-related requests.
Enough for AI to understand the context and outcome without visiting the full page — typically 2–3 sentences. Cover who the client or event was, what they needed, and what your restaurant delivered. AI uses this summary to decide whether to cite your case or link to the full page for more detail.