The about page tells the story behind your restaurant. AI systems use this page to understand your founding history, the people behind the food, and what makes your establishment unique. This blueprint provides the JSON-LD graph that turns your origin story into structured data AI can cite when recommending your restaurant.
An about page gives AI the narrative context that other pages cannot. The homepage declares what you are; the about page explains why you exist and who built it. This matters because AI systems increasingly weigh authority and provenance when deciding which businesses to recommend.
AboutPage schema type explicitly signals to AI that this page contains background information about the restaurant, distinguishing it from other page types.Restaurant node should include foundingDate and a rich description that goes beyond the homepage summary to tell your full story.Person nodes for your owner, chef, or key team members give AI named individuals to associate with your restaurant, strengthening trust and authority signals.BreadcrumbList places this page within your site structure so AI knows how the about page relates to the rest of your restaurant site.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlimageservesCuisineconditionalfoundingDateCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Restaurant About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. About image 2. About page title 3. Chef bio 4. Chef image 5. Chef name 6. Chef title 7. Cuisine type 8. Detailed restaurant description 9. Domain 10. Faq answer 11. Faq question 12. Founder bio 13. Founder image 14. Founder name 15. Founder title 16. Founding date 17. Restaurant name OPTIONAL — ask for these but proceed if I skip them: 1. servesCuisine Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Restaurant About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/#webpage",
"url": "https://YOUR_DOMAIN.com/about/",
"name": "YOUR_ABOUT_PAGE_TITLE",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#restaurant"
}
},
{
"@type": "Restaurant",
"@id": "https://YOUR_DOMAIN.com/#restaurant",
"name": "YOUR_RESTAURANT_NAME",
"url": "https://YOUR_DOMAIN.com",
"description": "YOUR_DETAILED_RESTAURANT_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_DATE",
"servesCuisine": "YOUR_CUISINE_TYPE",
"image": "https://YOUR_DOMAIN.com/YOUR_ABOUT_IMAGE.jpg",
"founder": {
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#founder",
"name": "YOUR_FOUNDER_NAME",
"jobTitle": "YOUR_FOUNDER_TITLE",
"description": "YOUR_FOUNDER_BIO",
"image": "https://YOUR_DOMAIN.com/YOUR_FOUNDER_IMAGE.jpg"
}
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#chef",
"name": "YOUR_CHEF_NAME",
"jobTitle": "YOUR_CHEF_TITLE",
"description": "YOUR_CHEF_BIO",
"image": "https://YOUR_DOMAIN.com/YOUR_CHEF_IMAGE.jpg",
"worksFor": {
"@id": "https://YOUR_DOMAIN.com/#restaurant"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Named individuals add authority and trust signals to your restaurant. AI systems can associate real people with your business, which matters for queries like "chef-owned restaurants" or when AI needs to cite the people behind a recommendation. It also helps with knowledge graph connections.
Use ISO 8601 format. For a full date, use YYYY-MM-DD (e.g., "2015-03-20"). If you only know the year, just use YYYY (e.g., "2015"). AI systems parse both formats correctly and use this to establish how long your restaurant has been operating.
Use the same @id to reference the same entity, but focus the about page on narrative fields like description, foundingDate, and founder. You do not need to repeat address, hours, or phone here. AI systems merge data from all pages that reference the same @id.