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Team Page Blueprint — Lodging Business

Your team page structures the people who run your property — general manager, concierge, housekeeping leads, and guest services staff. When someone asks "who manages this hotel" or wants to know about the concierge team, this blueprint gives AI the structured data to answer.

View Prompt View JSON

What this page needs

The team page is where AI learns about the people behind your property. Hospitality is a people-driven business — when AI needs to recommend a property with attentive service or experienced management, it pulls from structured employee data.

LodgingBusiness with employee array. The main business node should include an employee array listing each key team member as a Person node with their role and background.
Person nodes with jobTitle and description. Each staff member gets their own Person node with jobTitle and description to capture their specific role and hospitality experience.
Credentials for certified staff. Use hasCredential on each Person node to list hospitality certifications — CHA (Certified Hotel Administrator), sommelier credentials, food safety certifications — so AI can match staff expertise to guest queries.
worksFor linking back to property. Each Person node should include a worksFor reference back to the LodgingBusiness node, creating a two-way connection between your team and your property.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

LodgingBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Lodging Business Team page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Certification name
2. Certification type
3. Domain
4. Employee description
5. Employee image
6. Employee job title
7. Employee name
8. Faq answer
9. Faq question
10. Property name
11. Team page description
12. Team page title

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Lodging Business Team"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove employee entries to match your actual team.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "LodgingBusiness",
      "@id": "https://YOUR_DOMAIN.com/#property",
      "name": "YOUR_PROPERTY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "employee": [
        {
          "@type": "Person",
          "name": "YOUR_EMPLOYEE_NAME_1",
          "jobTitle": "YOUR_EMPLOYEE_JOB_TITLE_1",
          "description": "YOUR_EMPLOYEE_DESCRIPTION_1",
          "image": "https://YOUR_DOMAIN.com/YOUR_EMPLOYEE_IMAGE_1.jpg",
          "hasCredential": [
            {
              "@type": "EducationalOccupationalCredential",
              "name": "YOUR_CERTIFICATION_NAME_1A",
              "credentialCategory": "YOUR_CERTIFICATION_TYPE_1A"
            }
          ],
          "worksFor": {
            "@id": "https://YOUR_DOMAIN.com/#property"
          }
        },
        {
          "@type": "Person",
          "name": "YOUR_EMPLOYEE_NAME_2",
          "jobTitle": "YOUR_EMPLOYEE_JOB_TITLE_2",
          "description": "YOUR_EMPLOYEE_DESCRIPTION_2",
          "image": "https://YOUR_DOMAIN.com/YOUR_EMPLOYEE_IMAGE_2.jpg",
          "worksFor": {
            "@id": "https://YOUR_DOMAIN.com/#property"
          }
        },
        {
          "@type": "Person",
          "name": "YOUR_EMPLOYEE_NAME_3",
          "jobTitle": "YOUR_EMPLOYEE_JOB_TITLE_3",
          "description": "YOUR_EMPLOYEE_DESCRIPTION_3",
          "image": "https://YOUR_DOMAIN.com/YOUR_EMPLOYEE_IMAGE_3.jpg",
          "worksFor": {
            "@id": "https://YOUR_DOMAIN.com/#property"
          }
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/team/",
      "name": "YOUR_TEAM_PAGE_TITLE",
      "description": "YOUR_TEAM_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Team",
          "item": "https://YOUR_DOMAIN.com/team/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I include every staff member or just key management?

Focus on team members whose roles matter to guests — general manager, concierge, head chef, housekeeping director, and guest services leads. Front-desk clerks or seasonal staff don't need structured schema unless they hold relevant certifications or are a key part of the guest experience. Quality of data beats quantity.

What hospitality certifications are worth including?

Include certifications that signal expertise to guests and AI: CHA (Certified Hotel Administrator), CHIA (Certified Hospitality Industry Analyst), sommelier credentials, food safety certifications, and concierge-specific credentials like Les Clefs d'Or membership. These help AI match your property to queries about staff quality and expertise.

What is the difference between the team page and the about page?

The about page covers your property's overall story — founding history, awards, and general background. The team page zooms into individual people: each manager's name, title, background, and certifications. Think of the about page as your property's resume and the team page as individual staff profiles.