Structures your property photos, renovation projects, and events hosted so AI can assess your property visually. When someone asks "show me hotels with recent renovations" or "find a venue that hosts weddings," this page gives AI a structured gallery of your best work.
A portfolio page is visual proof of your property's quality. AI uses it to verify that your rooms, common areas, and event spaces look the way you describe them. Without structured data, AI sees a page of images with no context.
CollectionPage as the page type and wrap your portfolio entries in an ItemList so AI can enumerate each project individually.CreativeWork with a clear name, description, and image so AI can understand what is being showcased.image field on each CreativeWork gives AI visual proof of your property. Room photos, renovation before-and-afters, and event setups are all valuable.description should cover what is shown — "Newly renovated lobby lounge with fireplace and bar seating" tells AI far more than "Lobby photo."Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurltelephoneCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Lodging Business Portfolio page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Domain 2. Faq answer 3. Faq question 4. Phone number 5. Portfolio page description 6. Portfolio page title 7. Project description 8. Project image 9. Project name 10. Project url 11. Property name OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Lodging Business Portfolio" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual portfolio.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/portfolio/",
"name": "YOUR_PORTFOLIO_PAGE_TITLE",
"description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CreativeWork",
"name": "YOUR_PROJECT_NAME_1",
"description": "YOUR_PROJECT_DESCRIPTION_1",
"image": "https://YOUR_DOMAIN.com/YOUR_PROJECT_IMAGE_1.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_PROJECT_URL_1/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CreativeWork",
"name": "YOUR_PROJECT_NAME_2",
"description": "YOUR_PROJECT_DESCRIPTION_2",
"image": "https://YOUR_DOMAIN.com/YOUR_PROJECT_IMAGE_2.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_PROJECT_URL_2/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CreativeWork",
"name": "YOUR_PROJECT_NAME_3",
"description": "YOUR_PROJECT_DESCRIPTION_3",
"image": "https://YOUR_DOMAIN.com/YOUR_PROJECT_IMAGE_3.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_PROJECT_URL_3/"
}
}
]
}
},
{
"@type": "LodgingBusiness",
"@id": "https://YOUR_DOMAIN.com/#property",
"name": "YOUR_PROPERTY_NAME",
"url": "https://YOUR_DOMAIN.com",
"telephone": "YOUR_PHONE_NUMBER"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Portfolio",
"item": "https://YOUR_DOMAIN.com/portfolio/"
}
]
},
{
"@type": "FAQPage",
"@id": "https://YOUR_DOMAIN.com/portfolio/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Room renovations, lobby redesigns, event setups (weddings, conferences), seasonal decorations, and new amenity installations all make strong portfolio entries. Each entry should show a completed project with context — "2024 guest room renovation featuring custom headboards and rainfall showers" gives AI much more to work with than "New rooms."
CreativeWork is the better choice because it lets you describe the project with a name, description, and image together. ImageObject only describes the photo itself, not the work behind it. AI needs context about what was done, not just what the result looks like.
Include every project you want AI to know about. There is no practical limit. More items give AI a broader picture of your property — if you have renovated rooms, hosted weddings, and upgraded amenities, show examples of all three so AI can match your property to a wider range of queries.