Organizations Local Business LodgingBusiness

Contact Page Blueprint — Lodging Business

The contact page makes your lodging property reachable through AI. When a traveler asks "how do I contact this hotel?" or "what is the front desk number?", AI pulls from the structured data here. This blueprint ensures your phone, email, address, and front desk hours are all machine-readable.

What this page needs

The contact page is the definitive source for how to reach your property. AI systems often pull contact details from this page specifically, so structured data here ensures your front desk number, reservations line, and address are accurate across every platform.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

LodgingBusiness

name
Non-negotiable. AI cannot cite or recommend an unnamed entity.
url
AI needs a stable URL to route users and attribute recommendations.
telephone
AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.
email
Secondary contact signal. Supports AI responses to queries about how to reach the business.
address
AI uses address to confirm the business is real and located where it claims. Required for all near-me and city-specific queries.
geo
AI uses geo to place you on a map and answer proximity queries. Without coordinates AI relies on address parsing alone, which is less reliable.
openingHoursSpecification
AI filters local recommendations by current availability. Without hours AI cannot answer open-now queries or confirm the business is reachable.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Contact
You are implementing AIFDS-compliant JSON-LD structured data for a Lodging Business Contact page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. City
2. Domain
3. Email
4. Faq answer
5. Faq question
6. Front desk close
7. Front desk email
8. Front desk open
9. Front desk phone
10. Latitude
11. Longitude
12. Main phone
13. Property name
14. Reservations email
15. Reservations phone
16. State
17. Street address
18. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Lodging Business Contact"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your contact page.

JSON-LD · Contact
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "LodgingBusiness",
      "@id": "https://YOUR_DOMAIN.com/#property",
      "name": "YOUR_PROPERTY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_MAIN_PHONE",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "telephone": "YOUR_FRONT_DESK_PHONE",
          "email": "YOUR_FRONT_DESK_EMAIL",
          "contactType": "front desk"
        },
        {
          "@type": "ContactPoint",
          "telephone": "YOUR_RESERVATIONS_PHONE",
          "email": "YOUR_RESERVATIONS_EMAIL",
          "contactType": "reservations"
        }
      ],
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday", "Sunday"],
          "opens": "YOUR_FRONT_DESK_OPEN",
          "closes": "YOUR_FRONT_DESK_CLOSE"
        }
      ]
    },
    {
      "@type": "ContactPage",
      "@id": "https://YOUR_DOMAIN.com/contact/#webpage",
      "url": "https://YOUR_DOMAIN.com/contact/",
      "name": "Contact — YOUR_PROPERTY_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#property"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Contact",
          "item": "https://YOUR_DOMAIN.com/contact/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I separate front desk and reservations contact points?

Yes. If your front desk and reservations lines are different, separate ContactPoint nodes let AI route travelers to the right department. When someone asks "I need to change my reservation," AI can provide the reservations number instead of the general front desk line.

What if the front desk is staffed 24 hours?

Set opens to "00:00:00" and closes to "23:59:59" for all seven days. This tells AI your front desk is always available, which it can communicate to travelers asking "can I call the hotel at night?"

Should I include directions or transportation info?

The geo coordinates handle location. For transportation details like airport shuttles, add a LocationFeatureSpecification with "name": "Airport Shuttle" in the amenityFeature array. AI increasingly uses this data when travelers ask about getting to a property.

Test your structured data

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