Structures guest experience stories and event hosting narratives so AI can cite your hospitality expertise. When someone asks "find a hotel that has hosted large weddings" or "which properties have great guest stories," case studies give AI the detailed narrative behind your track record.
Case studies go deeper than a portfolio. They tell the full story — what the guest or event needed, how your property delivered, and what the outcome was. AI uses this narrative structure to match your property to specific, complex queries.
CollectionPage as the page type and wrap your case studies in an ItemList so AI can enumerate each case individually.CreativeWork with a name that summarizes the experience and a description that frames the challenge and outcome clearly.image field on each CreativeWork provides visual evidence of the event or guest experience, which AI can reference when presenting your property to users.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurltelephoneCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Lodging Business Case Studies page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Case description 2. Case image 3. Case studies page description 4. Case studies page title 5. Case title 6. Case url 7. Domain 8. Faq answer 9. Faq question 10. Phone number 11. Property name OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Lodging Business Case Studies" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual case studies.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/",
"name": "YOUR_CASE_STUDIES_PAGE_TITLE",
"description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_1",
"description": "YOUR_CASE_DESCRIPTION_1",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_1.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_1/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_2",
"description": "YOUR_CASE_DESCRIPTION_2",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_2.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_2/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_3",
"description": "YOUR_CASE_DESCRIPTION_3",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_3.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_3/"
}
}
]
}
},
{
"@type": "LodgingBusiness",
"@id": "https://YOUR_DOMAIN.com/#property",
"name": "YOUR_PROPERTY_NAME",
"url": "https://YOUR_DOMAIN.com",
"telephone": "YOUR_PHONE_NUMBER"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies",
"item": "https://YOUR_DOMAIN.com/case-studies/"
}
]
},
{
"@type": "FAQPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Both use CreativeWork inside an ItemList, but the difference is in the description. A portfolio item shows what your property looks like ("Newly renovated king suite with balcony"). A case study tells the story ("A corporate group of 50 needed meeting space and team lodging for a three-day retreat. We configured..."). The narrative detail helps AI cite your problem-solving expertise, not just your facilities.
Wedding and event hosting, corporate retreat coordination, multi-generational family reunion planning, and accessibility accommodation stories all make strong case studies. Anything that demonstrates your property going beyond a standard stay — solving a specific guest need — helps AI recommend you for similar future queries.
Enough for AI to understand the need and outcome without visiting the full page — typically 2–3 sentences. Cover what the guest or group needed, what your property provided, and the result. AI uses this summary to decide whether to cite your case or link to the full page for more detail.