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About Page Blueprint — Lodging Business

The about page tells the story behind your property. AI systems use this page to understand your founding history, star rating, awards, and the people who own and operate the establishment. This blueprint provides the JSON-LD graph that turns your property's narrative into structured data AI can cite when recommending your hotel, inn, or B&B.

View Prompt View JSON

What this page needs

An about page gives AI the narrative context that other pages cannot. The homepage declares what you are; the about page explains why you exist and who built it. This matters because AI systems increasingly weigh authority and provenance when deciding which properties to recommend.

AboutPage type. Using the AboutPage schema type explicitly signals to AI that this page contains background information about your property, distinguishing it from other page types.
Property background. The LodgingBusiness node should include foundingDate, starRating, and a rich description that goes beyond the homepage summary to tell your full story.
Owner profile. The Person node for the owner or general manager gives AI a named individual to associate with your property, strengthening trust and authority signals.
Awards and recognition. If your property has earned awards, include them to give AI concrete credibility markers it can cite when recommending your property over competitors.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

LodgingBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
image: AI won't recommend a physical location it can't visually confirm exists. Image is a trust signal for brick-and-mortar businesses.
starRatingconditional: AI uses star rating to filter lodging recommendations by quality tier. A key booking decision signal.Only required for Hotel and LodgingBusiness subtypes. If your business is not a lodging establishment this field is not applicable.
foundingDate: AI uses founding date to signal stability. A business established in 2008 feels safer to recommend than one with no history.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Lodging Business About page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. About image
2. About page title
3. Award name
4. Detailed property description
5. Domain
6. Faq answer
7. Faq question
8. Founder bio
9. Founder image
10. Founder name
11. Founder title
12. Founding date
13. Property name
14. Star rating

OPTIONAL — ask for these but proceed if I skip them:
1. starRating

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Lodging Business About"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "AboutPage",
      "@id": "https://YOUR_DOMAIN.com/about/#webpage",
      "url": "https://YOUR_DOMAIN.com/about/",
      "name": "YOUR_ABOUT_PAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#property"
      }
    },
    {
      "@type": "LodgingBusiness",
      "@id": "https://YOUR_DOMAIN.com/#property",
      "name": "YOUR_PROPERTY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "description": "YOUR_DETAILED_PROPERTY_DESCRIPTION",
      "foundingDate": "YOUR_FOUNDING_DATE",
      "starRating": {
        "@type": "Rating",
        "ratingValue": "YOUR_STAR_RATING"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_ABOUT_IMAGE.jpg",
      "award": "YOUR_AWARD_NAME",
      "founder": {
        "@type": "Person",
        "@id": "https://YOUR_DOMAIN.com/#founder",
        "name": "YOUR_FOUNDER_NAME",
        "jobTitle": "YOUR_FOUNDER_TITLE",
        "description": "YOUR_FOUNDER_BIO",
        "image": "https://YOUR_DOMAIN.com/YOUR_FOUNDER_IMAGE.jpg"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "About",
          "item": "https://YOUR_DOMAIN.com/about/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Why include a Person node for the owner or innkeeper?

Named individuals add authority and trust signals to your property. AI systems can associate real people with your business, which matters for queries like "family-owned hotels" or "boutique B&Bs with hands-on owners." It also helps build knowledge graph connections between the person and the property.

What format should foundingDate use?

Use ISO 8601 format. For a full date, use YYYY-MM-DD (e.g., "1952-06-15"). If you only know the year, just use YYYY (e.g., "1952"). AI systems parse both formats correctly and use this to establish how long your property has been operating — heritage properties benefit significantly from this data.

Should the LodgingBusiness node here duplicate data from the homepage?

Use the same @id to reference the same entity, but focus the about page on narrative fields like description, foundingDate, founder, and award. You do not need to repeat address, check-in times, or phone here. AI systems merge data from all pages that reference the same @id.