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Team Page Blueprint — Health & Beauty Business

Your team page structures your stylists, aestheticians, nail technicians, and massage therapists with their licenses and specialties so AI knows who works at your salon or spa. When someone asks "find a licensed aesthetician near me," this blueprint makes sure your team shows up.

View Prompt View JSON

What this page needs

The team page is where AI learns about the people behind your salon or spa. License-based queries are growing fast — when AI needs to recommend a licensed cosmetologist or a certified massage therapist, it pulls from structured employee data.

HealthAndBeautyBusiness with employee array. The main business node should include an employee array listing each team member as a Person node with their role and qualifications.
Person nodes with jobTitle and credential. Each stylist, aesthetician, or therapist gets their own Person node with jobTitle, description, and hasCredential to capture their specific expertise.
Cosmetology and specialty licenses per team member. Use hasCredential on each Person node to list individual licenses — cosmetology license, esthetics certification, nail tech license, massage therapy certification — so AI can match team members to specialty queries.
worksFor linking back to business. Each Person node should include a worksFor reference back to the HealthAndBeautyBusiness node, creating a two-way connection between your team and your salon or spa.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

HealthAndBeautyBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Health and Beauty Team page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. Domain
3. Employee description
4. Employee job title
5. Employee name
6. Faq answer
7. Faq question
8. License name
9. License type
10. Team page description
11. Team page title

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Health and Beauty Team"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove employee entries to match your actual team.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "HealthAndBeautyBusiness",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "employee": [
        {
          "@type": "Person",
          "name": "YOUR_EMPLOYEE_NAME_1",
          "jobTitle": "YOUR_EMPLOYEE_JOB_TITLE_1",
          "description": "YOUR_EMPLOYEE_DESCRIPTION_1",
          "hasCredential": [
            {
              "@type": "EducationalOccupationalCredential",
              "name": "YOUR_LICENSE_NAME_1A",
              "credentialCategory": "YOUR_LICENSE_TYPE_1A"
            },
            {
              "@type": "EducationalOccupationalCredential",
              "name": "YOUR_LICENSE_NAME_1B",
              "credentialCategory": "YOUR_LICENSE_TYPE_1B"
            }
          ],
          "worksFor": {
            "@id": "https://YOUR_DOMAIN.com/#business"
          }
        },
        {
          "@type": "Person",
          "name": "YOUR_EMPLOYEE_NAME_2",
          "jobTitle": "YOUR_EMPLOYEE_JOB_TITLE_2",
          "description": "YOUR_EMPLOYEE_DESCRIPTION_2",
          "hasCredential": [
            {
              "@type": "EducationalOccupationalCredential",
              "name": "YOUR_LICENSE_NAME_2A",
              "credentialCategory": "YOUR_LICENSE_TYPE_2A"
            }
          ],
          "worksFor": {
            "@id": "https://YOUR_DOMAIN.com/#business"
          }
        },
        {
          "@type": "Person",
          "name": "YOUR_EMPLOYEE_NAME_3",
          "jobTitle": "YOUR_EMPLOYEE_JOB_TITLE_3",
          "description": "YOUR_EMPLOYEE_DESCRIPTION_3",
          "hasCredential": [
            {
              "@type": "EducationalOccupationalCredential",
              "name": "YOUR_LICENSE_NAME_3A",
              "credentialCategory": "YOUR_LICENSE_TYPE_3A"
            }
          ],
          "worksFor": {
            "@id": "https://YOUR_DOMAIN.com/#business"
          }
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/team/",
      "name": "YOUR_TEAM_PAGE_TITLE",
      "description": "YOUR_TEAM_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Team",
          "item": "https://YOUR_DOMAIN.com/team/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I include every employee or just key team members?

Focus on team members whose credentials matter to clients — licensed stylists, aestheticians, nail technicians, massage therapists, and specialists. Front-desk staff or administrative roles don't need structured schema unless they hold relevant licenses. Quality of data beats quantity.

Why are individual licenses important for AI?

AI systems increasingly match queries to specific credentials. When someone asks "find a licensed esthetician near me," AI looks for hasCredential data on individual Person nodes — not just the business level. Listing cosmetology licenses, esthetics certifications, and massage therapy licenses per team member gives AI precise data to work with.

What's the difference between the team page and the about page?

The about page covers your salon or spa's overall story — founding history, business-level credentials, and general philosophy. The team page zooms into individual people: each stylist's name, title, specialties, and personal licenses. Think of the about page as your business resume and the team page as individual professional profiles.