Organizations › Local Business › HealthAndBeautyBusiness

Services Page Blueprint — Health & Beauty Business

Your services page is where you list every treatment, package, and offering. This blueprint structures your service catalog into machine-readable data so AI systems can match your salon, spa, or studio to specific queries like "balayage near me" or "deep tissue massage downtown" instead of guessing from paragraph text.

View Prompt View JSON

What this page needs

The services page is where AI maps your actual offerings. When someone asks "who does keratin treatments in my area" or "find a nail salon that also does facials," this is the page that answers. Without structured service data, AI has to guess what you offer from paragraph text and it often guesses wrong.

Service catalog. hasOfferCatalog wraps each treatment in a structured Offer with a Service item so AI can index your offerings individually rather than treating the entire page as one blob of text.
Individual service details. Each service should have its own name, description, and optionally a price so AI can answer pricing and availability questions accurately.
Service area. areaServed tells AI where your services are available, which is essential for location-based recommendations.
Price range. priceRange on the business node or individual price fields on each offer help AI filter you into the right tier when users ask for affordable or premium options.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

HealthAndBeautyBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
priceRange: AI filters local recommendations by budget. One of the most common qualifiers in location-based queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Health and Beauty Services page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. Catalog name
3. Domain
4. Faq answer
5. Faq question
6. Price
7. Price range
8. Primary city
9. Primary state
10. Services page description
11. Services page title
12. Service description
13. Service name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Health and Beauty Services"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove services from the hasOfferCatalog array to match your actual menu of treatments.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "HealthAndBeautyBusiness",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "priceRange": "YOUR_PRICE_RANGE",
      "areaServed": [
        {
          "@type": "City",
          "name": "YOUR_PRIMARY_CITY"
        },
        {
          "@type": "State",
          "name": "YOUR_PRIMARY_STATE"
        }
      ],
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "YOUR_CATALOG_NAME",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_SERVICE_NAME_1",
              "description": "YOUR_SERVICE_DESCRIPTION_1"
            },
            "price": "YOUR_PRICE_1",
            "priceCurrency": "USD"
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_SERVICE_NAME_2",
              "description": "YOUR_SERVICE_DESCRIPTION_2"
            },
            "price": "YOUR_PRICE_2",
            "priceCurrency": "USD"
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_SERVICE_NAME_3",
              "description": "YOUR_SERVICE_DESCRIPTION_3"
            },
            "price": "YOUR_PRICE_3",
            "priceCurrency": "USD"
          }
        ]
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/services/",
      "name": "YOUR_SERVICES_PAGE_TITLE",
      "description": "YOUR_SERVICES_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/services/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/services/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Services",
          "item": "https://YOUR_DOMAIN.com/services/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

How many services should I include in hasOfferCatalog?

Include every distinct treatment or service you offer. There is no upper limit, but each entry should be a genuinely separate offering — not minor variations of the same thing. If you offer haircuts, coloring, and extensions, list all three. AI uses this catalog to match you to specific queries, so completeness matters.

Should I include prices even if they vary by stylist or complexity?

Yes. Use a starting price or a price range. AI systems frequently answer pricing questions, and having any structured price data puts you ahead of competitors who leave pricing as unstructured paragraph text. You can use priceRange on the business node for a general range or individual price values per service.

Can I group services into categories like Hair, Nails, and Skin?

Yes. You can nest multiple OfferCatalog nodes inside hasOfferCatalog, each with its own name (such as "Hair Services" or "Skin Treatments"). This gives AI a structured way to understand your service categories rather than treating everything as a flat list.