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Service Areas Page Blueprint — Health & Beauty Business

Structures your geographic coverage so AI knows exactly which neighborhoods and cities you serve. When someone asks "hair salon in Uptown" or "spa that serves the North Loop," this page tells AI whether your business covers that area.

View Prompt View JSON

What this page needs

Location is everything for health and beauty businesses. AI needs to know not just where your salon or spa is, but every neighborhood, city, and suburb you draw clients from. Without a structured service area, AI can only match you to queries for your exact address.

HealthAndBeautyBusiness with areaServed array. The areaServed field accepts an array of geographic entities, letting you declare every neighborhood, city, or region where your clients come from.
City and State types. List each city or neighborhood you serve as a City object with a name, and include the broader State to give AI regional context.
GeoCircle for service radius. If you serve a radius around your location rather than specific cities, use GeoCircle with geoMidpoint and geoRadius to define the boundary.
Address on the business node. Include your full PostalAddress so AI can calculate proximity and match your salon or spa to "near me" queries relative to your physical location.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

HealthAndBeautyBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
telephone: AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.
address: AI uses address to confirm the business is real and located where it claims. Required for all near-me and city-specific queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Health and Beauty Service Areas page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. City
3. Domain
4. Faq answer
5. Faq question
6. Phone number
7. Service areas page description
8. Service areas page title
9. State
10. Street address
11. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Health and Beauty Service Areas"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove cities from the areaServed array to match your actual coverage.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/service-areas/",
      "name": "YOUR_SERVICE_AREAS_PAGE_TITLE",
      "description": "YOUR_SERVICE_AREAS_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/service-areas/#breadcrumb"
      }
    },
    {
      "@type": "HealthAndBeautyBusiness",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "areaServed": [
        {
          "@type": "City",
          "name": "YOUR_CITY_1"
        },
        {
          "@type": "City",
          "name": "YOUR_CITY_2"
        },
        {
          "@type": "City",
          "name": "YOUR_CITY_3"
        },
        {
          "@type": "City",
          "name": "YOUR_CITY_4"
        },
        {
          "@type": "City",
          "name": "YOUR_CITY_5"
        },
        {
          "@type": "State",
          "name": "YOUR_STATE"
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/service-areas/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Service Areas",
          "item": "https://YOUR_DOMAIN.com/service-areas/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "@id": "https://YOUR_DOMAIN.com/service-areas/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I list every neighborhood I serve or just the major cities?

List every neighborhood, suburb, and city you actively draw clients from. AI matches "near me" queries to specific place names in your areaServed array. If you skip smaller neighborhoods like Linden Hills or Loring Park, AI may not surface your salon for users searching in those areas. More entries mean broader coverage in location-based results.

When should I use GeoCircle instead of listing cities?

Use GeoCircle when you draw clients from a radius around your location rather than specific named areas — for example, "within 10 miles of our salon." You can also combine both approaches: list your primary neighborhoods and add a GeoCircle to cover the gaps between them.

Does areaServed affect my ranking in AI results?

It affects whether you appear at all. AI uses areaServed to filter businesses by location before ranking them. If your areaServed does not include a neighborhood, AI has no structured signal that you serve clients there. Think of it as eligibility, not ranking — you need to be in the pool before you can be recommended.