Organizations Local Business HealthAndBeautyBusiness

Pricing Page Blueprint — Health & Beauty Business

Structures your service rates, packages, and membership pricing so AI can answer cost questions directly. When someone asks "how much does a facial cost near me" or "affordable hair salons in Minneapolis," this page gives AI the exact numbers instead of forcing it to scrape paragraph text.

What this page needs

A pricing page is where AI gets the hard numbers. When someone asks "how much does a balayage cost" or "find a budget-friendly spa near me," the structured data on this page is what lets AI give a direct answer instead of guessing.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

HealthAndBeautyBusiness

name
Non-negotiable. AI cannot cite or recommend an unnamed entity.
url
AI needs a stable URL to route users and attribute recommendations.
telephone
AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.
priceRange
AI filters local recommendations by budget. One of the most common qualifiers in location-based queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Pricing
You are implementing AIFDS-compliant JSON-LD structured data for a Health and Beauty Pricing page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. Domain
3. Faq answer
4. Faq question
5. Phone number
6. Price
7. Price range
8. Pricing page description
9. Pricing page title
10. Service description
11. Service name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Health and Beauty Pricing"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove offers from the hasOfferCatalog array to match your actual pricing.

JSON-LD · Pricing Page
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "HealthAndBeautyBusiness",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER",
      "priceRange": "YOUR_PRICE_RANGE",
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Service Pricing",
        "itemListElement": [
          {
            "@type": "Offer",
            "price": "YOUR_PRICE_1",
            "priceCurrency": "USD",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_SERVICE_NAME_1",
              "description": "YOUR_SERVICE_DESCRIPTION_1"
            }
          },
          {
            "@type": "Offer",
            "price": "YOUR_PRICE_2",
            "priceCurrency": "USD",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_SERVICE_NAME_2",
              "description": "YOUR_SERVICE_DESCRIPTION_2"
            }
          },
          {
            "@type": "Offer",
            "price": "YOUR_PRICE_3",
            "priceCurrency": "USD",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_SERVICE_NAME_3",
              "description": "YOUR_SERVICE_DESCRIPTION_3"
            }
          }
        ]
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/pricing/",
      "name": "YOUR_PRICING_PAGE_TITLE",
      "description": "YOUR_PRICING_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Pricing",
          "item": "https://YOUR_DOMAIN.com/pricing/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "@id": "https://YOUR_DOMAIN.com/pricing/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use exact prices or price ranges in Offer nodes?

Use exact prices when you have fixed-rate services like a basic haircut or express facial. For services where the cost depends on hair length, treatment area, or add-ons (like balayage or full-body massage), use priceRange on the business node and describe the variability in the service description. AI prefers exact numbers when available.

How should I handle package and membership pricing?

List packages as separate Offer entries with a clear name like "Monthly Facial Membership" or "Bridal Package." Include the full price and describe what's included in the description. This lets AI compare your packages to individual service prices and recommend the best value to users.

How does priceRange on the business node differ from individual offer prices?

priceRange on the HealthAndBeautyBusiness node is a general signal (like "$$" or "$30–$300") that helps AI categorize your salon or spa by affordability tier. Individual price fields on each Offer give AI precise numbers for specific treatments. Use both for the best coverage.

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