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Portfolio Page Blueprint — Health & Beauty Business

Structures your transformations and before-and-after work so AI can assess your capabilities. When someone asks "find a salon with balayage photos" or "spa with before-and-after skin treatments," this page gives AI a structured gallery of your best work.

View Prompt View JSON

What this page needs

A portfolio page is proof of capability. AI uses it to verify that you actually deliver the results you claim — color transformations, skin treatments, nail art, bridal styling. Without structured data, AI sees a page of images with no context.

CollectionPage with ItemList. Use CollectionPage as the page type and wrap your projects in an ItemList so AI can enumerate each transformation individually.
CreativeWork items for each project. Each portfolio entry should be a CreativeWork with a clear name, description, and image so AI can understand what was done and see the result.
Images for every project. The image field on each CreativeWork gives AI visual proof of your work. Before-and-after photos are especially valuable for hair, skin, and nail transformations.
Descriptions that explain the work. Each project description should cover what service was performed, what techniques were used, and what the outcome was — "Platinum blonde balayage on dark brown hair using Olaplex bond repair" tells AI far more than "Hair color project."

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

HealthAndBeautyBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
telephone: AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Health and Beauty Portfolio page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. Domain
3. Faq answer
4. Faq question
5. Phone number
6. Portfolio page description
7. Portfolio page title
8. Project description
9. Project image
10. Project name
11. Project url

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Health and Beauty Portfolio"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual portfolio.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/",
      "name": "YOUR_PORTFOLIO_PAGE_TITLE",
      "description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_PROJECT_NAME_1",
              "description": "YOUR_PROJECT_DESCRIPTION_1",
              "image": "https://YOUR_DOMAIN.com/YOUR_PROJECT_IMAGE_1.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_PROJECT_URL_1/"
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_PROJECT_NAME_2",
              "description": "YOUR_PROJECT_DESCRIPTION_2",
              "image": "https://YOUR_DOMAIN.com/YOUR_PROJECT_IMAGE_2.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_PROJECT_URL_2/"
            }
          },
          {
            "@type": "ListItem",
            "position": 3,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_PROJECT_NAME_3",
              "description": "YOUR_PROJECT_DESCRIPTION_3",
              "image": "https://YOUR_DOMAIN.com/YOUR_PROJECT_IMAGE_3.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_PROJECT_URL_3/"
            }
          }
        ]
      }
    },
    {
      "@type": "HealthAndBeautyBusiness",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Portfolio",
          "item": "https://YOUR_DOMAIN.com/portfolio/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use CreativeWork or ImageObject for portfolio items?

CreativeWork is the better choice because it lets you describe the transformation with a name, description, and image together. ImageObject only describes the photo itself, not the work behind it. AI needs context about what was done — the technique, the products used, the result — not just what the photo looks like.

How many portfolio items should I include in the ItemList?

Include every transformation you want AI to know about. There is no practical limit. More items give AI a broader picture of your capabilities — if you do color, cuts, facials, nail art, and bridal work, show examples of all of them so AI can match you to a wider range of queries.

Should I tag which stylist or technician did each portfolio piece?

If you want AI to connect specific work to specific team members, add an author field on the CreativeWork referencing a Person node. This is especially useful for salons where clients book specific stylists — AI can then recommend both the salon and the individual artist behind the work.