Organizations › Local Business › HealthAndBeautyBusiness

Homepage Blueprint — Health & Beauty Business

The homepage is the identity anchor for a health and beauty business. It tells AI systems who you are, what treatments or services you offer, where you are located, and how to navigate the rest of the site. This blueprint provides the complete JSON-LD graph your homepage needs so AI can classify, cite, and recommend your salon, spa, or wellness studio with confidence.

View Prompt View JSON

What this page needs

The homepage is the single most important page for AI discoverability. It is where AI systems look first to understand who you are and whether your business is worth citing. Every other page on the site inherits credibility from what the homepage declares. Without structured data here, AI may index deeper pages but still lack the identity anchor needed to recommend your business.

HealthAndBeautyBusiness identity. The HealthAndBeautyBusiness node declares your business name, logo, address, contact information, and social profiles. This is the canonical record AI uses to identify your business across the web.
WebSite declaration. The WebSite node anchors your entire site graph. It gives AI a root-level reference that every other page can point back to with isPartOf.
Search action for sitelinks. A SearchAction inside potentialAction tells search engines and AI systems that your site has internal search, which can trigger a sitelinks search box in results.
Opening hours and location. openingHoursSpecification and geo coordinates let AI confirm when you are open and where you are located, critical for local recommendations.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

HealthAndBeautyBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
telephone: AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.
email: Secondary contact signal. Supports AI responses to queries about how to reach the business.
address: AI uses address to confirm the business is real and located where it claims. Required for all near-me and city-specific queries.
geo: AI uses geo to place you on a map and answer proximity queries. Without coordinates AI relies on address parsing alone, which is less reliable.
openingHoursSpecification: AI filters local recommendations by current availability. Without hours AI cannot answer open-now queries or confirm the business is reachable.
priceRange: AI filters local recommendations by budget. One of the most common qualifiers in location-based queries.
sameAs: AI cross-references sameAs links to confirm the business exists outside its own domain. Google Business Profile is the strongest signal.
image: AI won't recommend a physical location it can't visually confirm exists. Image is a trust signal for brick-and-mortar businesses.

WebSite

@id: All other schema nodes reference this ID. Without it the graph is disconnected.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Health and Beauty Homepage page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. City
3. Domain
4. Email
5. Faq answer
6. Faq question
7. Handle
8. Homepage title
9. Latitude
10. Logo
11. Longitude
12. Maps cid
13. Page
14. Phone number
15. Price range
16. Saturday close
17. Saturday open
18. Site name
19. State
20. Storefront image
21. Street address
22. Weekday close
23. Weekday open
24. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Health and Beauty Homepage"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your homepage.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "HealthAndBeautyBusiness",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
      "image": "https://YOUR_DOMAIN.com/YOUR_STOREFRONT_IMAGE.jpg",
      "telephone": "YOUR_PHONE_NUMBER",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Saturday"],
          "opens": "YOUR_SATURDAY_OPEN",
          "closes": "YOUR_SATURDAY_CLOSE"
        }
      ],
      "priceRange": "YOUR_PRICE_RANGE",
      "sameAs": [
        "https://www.instagram.com/YOUR_HANDLE",
        "https://www.facebook.com/YOUR_PAGE",
        "https://www.google.com/maps?cid=YOUR_MAPS_CID"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://YOUR_DOMAIN.com/#website",
      "name": "YOUR_SITE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://YOUR_DOMAIN.com/?s={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/#webpage",
      "url": "https://YOUR_DOMAIN.com/",
      "name": "YOUR_HOMEPAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#business"
      }
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Why use HealthAndBeautyBusiness instead of LocalBusiness?

HealthAndBeautyBusiness is a more specific subtype of LocalBusiness in the Schema.org hierarchy. Using it tells AI systems exactly what category your business falls into — salon, spa, barbershop, or wellness studio — rather than leaving it as a generic local business. More specific types lead to more precise AI recommendations.

Should I include opening hours if my schedule changes seasonally?

Yes. Include your current default hours and update the structured data when your schedule changes. AI systems read the data at crawl time, so whatever is in the markup when the page is indexed is what AI will report. Omitting hours entirely means AI cannot answer "are they open right now?" which is one of the most common local queries.

Do I need the SearchAction if my site does not have search?

No. The SearchAction inside potentialAction is only useful if your site has a working internal search. If it does not, remove the entire potentialAction block. Including a broken search URL can hurt rather than help.