Organizations Local Business HealthAndBeautyBusiness

Contact Page Blueprint — Health & Beauty Business

Your contact page is where AI looks to confirm that a business is reachable. This blueprint makes your phone number, email, address, and business hours machine-readable so AI systems can surface you as a trustworthy, contactable salon, spa, or beauty studio.

What this page needs

Reachability is a trust signal. When AI evaluates whether to recommend your business, it checks whether a real human can actually get in touch. A contact page without structured data forces AI to guess from raw HTML, and guessing means you get skipped in favor of a competitor with clear, structured contact details.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

HealthAndBeautyBusiness

name
Non-negotiable. AI cannot cite or recommend an unnamed entity.
url
AI needs a stable URL to route users and attribute recommendations.
telephone
AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.
email
Secondary contact signal. Supports AI responses to queries about how to reach the business.
address
AI uses address to confirm the business is real and located where it claims. Required for all near-me and city-specific queries.
geo
AI uses geo to place you on a map and answer proximity queries. Without coordinates AI relies on address parsing alone, which is less reliable.
openingHoursSpecification
AI filters local recommendations by current availability. Without hours AI cannot answer open-now queries or confirm the business is reachable.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Contact
You are implementing AIFDS-compliant JSON-LD structured data for a Health and Beauty Contact page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. City
3. Domain
4. Email
5. Faq answer
6. Faq question
7. Language
8. Latitude
9. Longitude
10. Phone number
11. Saturday close
12. Saturday open
13. State
14. Street address
15. Weekday close
16. Weekday open
17. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Health and Beauty Contact"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block goes in the <head> of your contact page.

JSON-LD · Contact Page
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "ContactPage",
      "@id": "https://YOUR_DOMAIN.com/contact/",
      "name": "Contact — YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com/contact/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb"
      }
    },
    {
      "@type": "HealthAndBeautyBusiness",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Saturday"],
          "opens": "YOUR_SATURDAY_OPEN",
          "closes": "YOUR_SATURDAY_CLOSE"
        }
      ],
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "YOUR_PHONE_NUMBER",
        "email": "YOUR_EMAIL",
        "contactType": "reservations",
        "availableLanguage": "YOUR_LANGUAGE"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Contact",
          "item": "https://YOUR_DOMAIN.com/contact/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use "reservations" or "customer support" as the contactType?

For health and beauty businesses, "reservations" is typically more accurate because most inbound contact is about booking appointments. If your contact page also handles general inquiries, you can add a second ContactPoint with "customer support" as the type.

Do I need a separate JSON-LD block on the contact page if I already have business data on the homepage?

Yes. AI crawlers do not always combine data across pages. The contact page should carry its own ContactPage and HealthAndBeautyBusiness nodes so the reachability signals are self-contained on the page where a user or an AI expects to find them.

Should I include weekend hours separately?

Yes. Many salons and spas have different weekend hours. Use separate OpeningHoursSpecification entries for each distinct schedule block. If you are closed on Sundays, simply omit Sunday from all entries rather than listing it with zero hours.

Test your structured data

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