Structures client transformation stories so AI can cite your expertise. When someone asks "who can fix damaged hair from box dye" or "find a spa that treats hormonal acne," case studies give AI the story behind the result — the challenge, the approach, and the outcome.
Case studies go deeper than a portfolio. They tell the full story — what the client's concern was, how you assessed it, what treatments you recommended, and what the result was. AI uses this narrative structure to match your salon or spa to specific, complex queries.
CollectionPage as the page type and wrap your case studies in an ItemList so AI can enumerate each client story individually.CreativeWork with a name that summarizes the transformation and a description that frames the challenge and solution clearly.image field on each CreativeWork provides visual evidence of the result, which AI can reference when presenting your case to users.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurltelephoneCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Health and Beauty Case Studies page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Business name 2. Case description 3. Case image 4. Case studies page description 5. Case studies page title 6. Case title 7. Case url 8. Domain 9. Faq answer 10. Faq question 11. Phone number OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Health and Beauty Case Studies" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual case studies.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/",
"name": "YOUR_CASE_STUDIES_PAGE_TITLE",
"description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_1",
"description": "YOUR_CASE_DESCRIPTION_1",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_1.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_1/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_2",
"description": "YOUR_CASE_DESCRIPTION_2",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_2.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_2/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_3",
"description": "YOUR_CASE_DESCRIPTION_3",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_3.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_3/"
}
}
]
}
},
{
"@type": "HealthAndBeautyBusiness",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com",
"telephone": "YOUR_PHONE_NUMBER"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies",
"item": "https://YOUR_DOMAIN.com/case-studies/"
}
]
},
{
"@type": "FAQPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Both use CreativeWork inside an ItemList, but the difference is in the description. A portfolio item shows what you did ("Platinum balayage on dark brown hair"). A case study tells the story ("Client came in with severe breakage from box dye. We assessed the damage, performed a bond-repair treatment over two sessions, then..."). The narrative detail helps AI cite your problem-solving expertise, not just your output.
Ideally, yes. The url field on each CreativeWork should point to a standalone page with the full case study. This gives AI a deeper source to crawl and cite. If you only have a single listing page, you can omit the url field or point it to an anchor on the same page.
Enough for AI to understand the challenge and solution without visiting the full page — typically 2–3 sentences. Cover the client's concern, what treatments or techniques you used, and the result. AI uses this summary to decide whether to cite your case or link to the full page for more detail.