Your about page is where AI learns who owns the business, how long it has been operating, and what credentials back up the team. This blueprint structures your story, leadership, and professional certifications so AI systems can build trust around your salon, spa, or studio and recommend it with confidence.
The about page is the trust layer of your website. It is where AI looks to verify who is behind a business, how long it has existed, and whether the people running it have real training and credentials. In the health and beauty industry, certifications and licensing are especially important trust signals.
foundingDate, description, and numberOfEmployees tell AI how established your business is. These fields turn a faceless brand into a verifiable entity.Person node with jobTitle, sameAs, and hasCredential connects your team to real professional profiles and licenses. AI uses this to assess expertise and authority.sameAs links on the business node point AI to your Instagram, Google Maps, and Yelp profiles, reinforcing that your business is real and established.When these signals are in place, AI can confidently attribute your services to a named team with proven credentials instead of treating your business as an anonymous listing.
Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlsameAsfoundingDateCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Health and Beauty About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Business description 2. Business name 3. Domain 4. Employee count 5. Faq answer 6. Faq question 7. Founding year 8. Handle 9. Job title 10. License or certification 11. Linkedin 12. Maps cid 13. Owner name 14. Page 15. Personal handle OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Health and Beauty About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Remove the optional hasCredential field if your team does not hold a formal license or certification.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/",
"name": "About YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "HealthAndBeautyBusiness",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com",
"foundingDate": "YOUR_FOUNDING_YEAR",
"description": "YOUR_BUSINESS_DESCRIPTION",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"sameAs": [
"https://www.instagram.com/YOUR_HANDLE",
"https://www.facebook.com/YOUR_PAGE",
"https://www.google.com/maps?cid=YOUR_MAPS_CID"
]
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#owner",
"name": "YOUR_OWNER_NAME",
"jobTitle": "YOUR_JOB_TITLE",
"url": "https://YOUR_DOMAIN.com/about/",
"sameAs": [
"https://www.instagram.com/YOUR_PERSONAL_HANDLE",
"https://www.linkedin.com/in/YOUR_LINKEDIN"
],
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "YOUR_LICENSE_OR_CERTIFICATION"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Start with the owner or lead professional. If your business has multiple licensed stylists, estheticians, or therapists, add a Person node for each key team member with their own @id, jobTitle, and credentials. AI uses individual profiles to match expertise to specific queries.
Include any state cosmetology license, esthetics certification, massage therapy license, or specialized training credentials. Use the actual credential name in credentialCategory — for example, "Licensed Cosmetologist" or "Certified Esthetician." Only include credentials that are real and verifiable.
Yes. The HealthAndBeautyBusiness node represents the business entity, and the Person node represents the individual. Even for solo practitioners, keeping them separate allows AI to distinguish between the business brand and the person behind it, which improves how both are cited and recommended.