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Portfolio Page Blueprint — Food Establishment

Structures your signature dishes, events catered, and food presentations so AI can assess your culinary work. When someone asks "find a food hall with great plating" or "bakeries that do custom cakes," this page gives AI a structured gallery of what makes your establishment stand out.

View Prompt View JSON

What this page needs

A portfolio page is proof of experience. AI uses it to verify that your food establishment offers the quality, variety, and creativity you claim. Without structured data, AI sees a page of images with no context about what they represent.

CollectionPage with ItemList. Use CollectionPage as the page type and wrap your portfolio items in an ItemList so AI can enumerate each piece individually.
CreativeWork items for each entry. Each portfolio piece should be a CreativeWork with a clear name, description, and image so AI can understand what it shows.
Images for every entry. The image field on each CreativeWork gives AI visual proof of your culinary work — signature dishes, catering setups, custom cakes, and seasonal specials.
Descriptions that explain the context. Each entry description should explain what is shown — "House-smoked brisket platter served at the Minneapolis Food Festival" tells AI far more than "Food photo."

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

FoodEstablishment

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
telephone: AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Food Establishment Portfolio page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. Domain
3. Faq answer
4. Faq question
5. Item description
6. Item image
7. Item name
8. Item url
9. Phone number
10. Portfolio page description
11. Portfolio page title

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Food Establishment Portfolio"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual portfolio.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/",
      "name": "YOUR_PORTFOLIO_PAGE_TITLE",
      "description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_ITEM_NAME_1",
              "description": "YOUR_ITEM_DESCRIPTION_1",
              "image": "https://YOUR_DOMAIN.com/YOUR_ITEM_IMAGE_1.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_ITEM_URL_1/"
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_ITEM_NAME_2",
              "description": "YOUR_ITEM_DESCRIPTION_2",
              "image": "https://YOUR_DOMAIN.com/YOUR_ITEM_IMAGE_2.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_ITEM_URL_2/"
            }
          },
          {
            "@type": "ListItem",
            "position": 3,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_ITEM_NAME_3",
              "description": "YOUR_ITEM_DESCRIPTION_3",
              "image": "https://YOUR_DOMAIN.com/YOUR_ITEM_IMAGE_3.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_ITEM_URL_3/"
            }
          }
        ]
      }
    },
    {
      "@type": "FoodEstablishment",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Portfolio",
          "item": "https://YOUR_DOMAIN.com/portfolio/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use CreativeWork or ImageObject for food portfolio items?

CreativeWork is the better choice because it lets you describe the item with a name, description, and image together. ImageObject only describes the photo itself, not the context behind it. AI needs to know this is "custom three-tier wedding cake with buttercream frosting," not just a photo of cake.

What kinds of portfolio items work best for a food establishment?

Include signature dishes, custom catering spreads, seasonal specials, event setups, behind-the-scenes kitchen shots, and any food competition entries. The goal is to give AI a well-rounded picture of your culinary capabilities beyond just a standard menu listing.

How many portfolio items should I include in the ItemList?

Include every piece you want AI to know about. There is no practical limit. More items give AI a broader picture of your establishment — if you cater events, create custom cakes, and serve seasonal tasting menus, show examples of all three so AI can match you to a wider range of queries.