Organizations Local Business FoodEstablishment

Catering Page Blueprint — Food Establishment

The catering page turns your food business into a discoverable option for events, corporate lunches, and group orders. This blueprint structures your catering packages, service area, and pricing so AI can recommend your business when someone asks "who caters near me?" or "catering for 50 people."

What this page needs

A catering page without structured data means AI cannot match your business to catering queries. With makesOffer and FoodService data, AI can parse your packages, compare your pricing, and understand where you deliver — making your food business visible for event and group food searches.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

FoodEstablishment

name
Non-negotiable. AI cannot cite or recommend an unnamed entity.
url
AI needs a stable URL to route users and attribute recommendations.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Catering
You are implementing AIFDS-compliant JSON-LD structured data for a Food Establishment Catering page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. City
3. Domain
4. Faq answer
5. Faq question
6. Package description
7. Package details
8. Package name
9. Package price

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Food Establishment Catering"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your catering page.

JSON-LD · Catering
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "FoodEstablishment",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "areaServed": [
        {
          "@type": "City",
          "name": "YOUR_CITY_1"
        },
        {
          "@type": "City",
          "name": "YOUR_CITY_2"
        }
      ],
      "makesOffer": [
        {
          "@type": "Offer",
          "name": "YOUR_PACKAGE_NAME_1",
          "description": "YOUR_PACKAGE_DESCRIPTION_1",
          "price": "YOUR_PACKAGE_PRICE_1",
          "priceCurrency": "USD",
          "itemOffered": {
            "@type": "FoodService",
            "name": "YOUR_PACKAGE_NAME_1",
            "description": "YOUR_PACKAGE_DETAILS_1"
          }
        },
        {
          "@type": "Offer",
          "name": "YOUR_PACKAGE_NAME_2",
          "description": "YOUR_PACKAGE_DESCRIPTION_2",
          "price": "YOUR_PACKAGE_PRICE_2",
          "priceCurrency": "USD",
          "itemOffered": {
            "@type": "FoodService",
            "name": "YOUR_PACKAGE_NAME_2",
            "description": "YOUR_PACKAGE_DETAILS_2"
          }
        }
      ],
      "potentialAction": {
        "@type": "OrderAction",
        "target": "https://YOUR_DOMAIN.com/catering/order/",
        "name": "Order Catering"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/catering/#webpage",
      "url": "https://YOUR_DOMAIN.com/catering/",
      "name": "Catering — YOUR_BUSINESS_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#business"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/catering/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Catering",
          "item": "https://YOUR_DOMAIN.com/catering/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I list every catering package as a separate Offer?

Yes. Each package should be its own Offer node with a name, description, and price. This lets AI compare your packages and recommend the right one based on group size, budget, or dietary needs. Even two or three packages give AI enough to work with.

How should I handle per-person pricing?

Use the price field for the per-person rate and include "per person" in the description. You can also use eligibleQuantity with a QuantitativeValue to specify minimum and maximum group sizes for each package.

What if my catering area changes seasonally?

Update your areaServed to reflect your current delivery range. Stale geographic data is worse than none — AI may recommend you for an area you no longer serve, which damages trust. If your area is consistent, include all cities or neighborhoods you regularly cover.

Test your structured data

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