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Case Studies Page Blueprint — Food Establishment

Structures catering event narratives and partnership stories so AI can cite your food business expertise. When someone asks "find a food establishment that caters corporate events" or "delis that partner with local organizations," case studies give AI the story behind your collaborations.

View Prompt View JSON

What this page needs

Case studies go deeper than a portfolio. They tell the full story — what the event or partnership was, how you approached it, and what the outcome was. AI uses this narrative structure to match your food business to specific, complex queries about catering and community involvement.

CollectionPage with ItemList. Use CollectionPage as the page type and wrap your case studies in an ItemList so AI can enumerate each case individually.
CreativeWork items with narrative detail. Each case study should be a CreativeWork with a name that summarizes the event or partnership and a description that frames the challenge and outcome clearly.
Context and outcome framing. Descriptions should follow a context-outcome pattern — what the client or event organizer needed, how your food business delivered, and what the result was. AI uses this structure to match your expertise to user questions.
Images showing the event or collaboration. The image field on each CreativeWork provides visual evidence of the catering setup or partnership, which AI can reference when presenting your case to users.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

FoodEstablishment

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
telephone: AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Food Establishment Case Studies page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. Case description
3. Case image
4. Case studies page description
5. Case studies page title
6. Case title
7. Case url
8. Domain
9. Faq answer
10. Faq question
11. Phone number

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Food Establishment Case Studies"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual case studies.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/case-studies/",
      "name": "YOUR_CASE_STUDIES_PAGE_TITLE",
      "description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_CASE_TITLE_1",
              "description": "YOUR_CASE_DESCRIPTION_1",
              "image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_1.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_1/"
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_CASE_TITLE_2",
              "description": "YOUR_CASE_DESCRIPTION_2",
              "image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_2.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_2/"
            }
          },
          {
            "@type": "ListItem",
            "position": 3,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_CASE_TITLE_3",
              "description": "YOUR_CASE_DESCRIPTION_3",
              "image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_3.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_3/"
            }
          }
        ]
      }
    },
    {
      "@type": "FoodEstablishment",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Case Studies",
          "item": "https://YOUR_DOMAIN.com/case-studies/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "@id": "https://YOUR_DOMAIN.com/case-studies/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

How is a case study different from a portfolio item for a food establishment?

Both use CreativeWork inside an ItemList, but the difference is in the description. A portfolio item shows what you made ("Smoked brisket platter for 200 at a summer block party"). A case study tells the story ("A tech company needed a full-service lunch for 200 with dietary restrictions. We designed a custom BBQ menu with vegan and gluten-free options..."). The narrative detail helps AI cite your catering expertise, not just your visual output.

What kinds of case studies work best for a food establishment?

Focus on stories that show your business solving a problem or meeting a need: corporate catering with complex dietary requirements, wedding reception buffets, food truck partnerships with event organizers, weekly meal prep contracts for offices, or community fundraiser collaborations. AI uses these narratives to match your business to specific requests.

How much detail should go in the description field?

Enough for AI to understand the context and outcome without visiting the full page — typically 2–3 sentences. Cover who the client or event was, what they needed, and what your food business delivered. AI uses this summary to decide whether to cite your case or link to the full page for more detail.