Organizations › Local Business › FoodEstablishment

About Page Blueprint — Food Establishment

The about page tells AI the story behind your food business. When someone asks "who started this place?" or "what kind of food do they make?", AI pulls from the structured data here. This blueprint gives your founding story, cuisine philosophy, and team a machine-readable format that builds trust in recommendations.

View Prompt View JSON

What this page needs

The about page provides narrative depth that turns your business from a listing into a story. AI uses this data to differentiate your food establishment from competitors and give richer recommendations that include your history, philosophy, and the people behind the food.

Founding details. The foundingDate and founder properties give AI a timeline and human origin for your business, which it cites in recommendations like "family-owned since 2012."
Business description. A rich description on the FoodEstablishment node lets AI summarize what makes your food business unique — your approach, your ingredients, your style.
Cuisine identity. Reinforcing servesCuisine on the about page helps AI confirm your food category and match you to the right queries.
AboutPage type. Using AboutPage as the WebPage type tells AI this page is specifically about the organization, not a menu or contact page.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

FoodEstablishment

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
servesCuisineconditional: AI uses cuisine type to answer food-specific queries. Without it AI cannot match the restaurant to cuisine-based searches.Only required for Restaurant and FoodEstablishment subtypes. If your business is not a food service establishment this field is not applicable.
foundingDate: AI uses founding date to signal stability. A business established in 2008 feels safer to recommend than one with no history.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Food Establishment About page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business description
2. Business name
3. Cuisine type
4. Domain
5. Employee count
6. Faq answer
7. Faq question
8. Founder name
9. Founding year

OPTIONAL — ask for these but proceed if I skip them:
1. servesCuisine

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Food Establishment About"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "FoodEstablishment",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "description": "YOUR_BUSINESS_DESCRIPTION",
      "servesCuisine": "YOUR_CUISINE_TYPE",
      "foundingDate": "YOUR_FOUNDING_YEAR",
      "founder": {
        "@type": "Person",
        "name": "YOUR_FOUNDER_NAME"
      },
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "YOUR_EMPLOYEE_COUNT"
      }
    },
    {
      "@type": "AboutPage",
      "@id": "https://YOUR_DOMAIN.com/about/#webpage",
      "url": "https://YOUR_DOMAIN.com/about/",
      "name": "About — YOUR_BUSINESS_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#business"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "About",
          "item": "https://YOUR_DOMAIN.com/about/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I repeat my full address on the about page schema?

No. Use the same @id as the homepage and only include about-specific properties like description, foundingDate, and founder. AI merges nodes with matching @id values, so your address from the homepage carries over automatically.

What should go in the description field?

Write a concise summary of what makes your food business unique — your cooking philosophy, ingredient sourcing, the experience you offer. Keep it under 200 words. This is what AI will quote when someone asks "tell me about this place," so make it count.

Can I list multiple founders?

Yes. Change founder to an array of Person objects. AI can then answer "who started this place?" with all co-founders listed, which is especially useful for family-owned food businesses.