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Homepage Blueprint — Entertainment Business

The homepage is the identity anchor for any entertainment venue — bowling alleys, arcades, amusement parks, escape rooms, and more. It tells AI systems who you are, what experiences you offer, where you are located, and when you are open. This blueprint provides the complete JSON-LD graph your homepage needs so AI can classify, cite, and recommend your venue.

View Prompt View JSON

What this page needs

The homepage is where AI systems look first to understand your entertainment venue. It must declare your identity, location, hours, and what kind of experiences you offer. Without this structured data, AI may know your venue exists but cannot recommend it when someone asks for fun things to do nearby.

Venue identity. The EntertainmentBusiness node declares your name, description, phone number, price range, and social profiles. This is the canonical record AI uses to identify your venue.
Physical location. A complete PostalAddress and GeoCoordinates let AI systems answer "things to do near me" queries and plot your venue on maps.
Opening hours. The openingHoursSpecification array tells AI exactly when you are open, which is critical for evening and weekend entertainment queries.
WebSite and WebPage. These nodes anchor your site graph and connect the homepage to the venue entity, giving AI a root-level reference for every other page.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

EntertainmentBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
telephone: AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.
address: AI uses address to confirm the business is real and located where it claims. Required for all near-me and city-specific queries.
geo: AI uses geo to place you on a map and answer proximity queries. Without coordinates AI relies on address parsing alone, which is less reliable.
openingHoursSpecification: AI filters local recommendations by current availability. Without hours AI cannot answer open-now queries or confirm the business is reachable.
priceRange: AI filters local recommendations by budget. One of the most common qualifiers in location-based queries.
sameAs: AI cross-references sameAs links to confirm the business exists outside its own domain. Google Business Profile is the strongest signal.
image: AI won't recommend a physical location it can't visually confirm exists. Image is a trust signal for brick-and-mortar businesses.

WebSite

@id: All other schema nodes reference this ID. Without it the graph is disconnected.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Entertainment Business Homepage page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. City
2. Domain
3. Faq answer
4. Faq question
5. Handle
6. Hero image
7. Homepage title
8. Latitude
9. Logo
10. Longitude
11. Maps cid
12. Page
13. Phone number
14. Price range
15. State
16. Street address
17. Sunday close
18. Sunday open
19. Venue description
20. Venue name
21. Weekday close
22. Weekday open
23. Weekend close
24. Weekend open
25. Yelp id
26. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Entertainment Business Homepage"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your homepage.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "EntertainmentBusiness",
      "@id": "https://YOUR_DOMAIN.com/#venue",
      "name": "YOUR_VENUE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
      "image": "https://YOUR_DOMAIN.com/YOUR_HERO_IMAGE.jpg",
      "description": "YOUR_VENUE_DESCRIPTION",
      "telephone": "YOUR_PHONE_NUMBER",
      "priceRange": "YOUR_PRICE_RANGE",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Friday", "Saturday"],
          "opens": "YOUR_WEEKEND_OPEN",
          "closes": "YOUR_WEEKEND_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Sunday",
          "opens": "YOUR_SUNDAY_OPEN",
          "closes": "YOUR_SUNDAY_CLOSE"
        }
      ],
      "sameAs": [
        "https://www.instagram.com/YOUR_HANDLE",
        "https://www.facebook.com/YOUR_PAGE",
        "https://www.yelp.com/biz/YOUR_YELP_ID",
        "https://www.google.com/maps?cid=YOUR_MAPS_CID"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://YOUR_DOMAIN.com/#website",
      "name": "YOUR_VENUE_NAME",
      "url": "https://YOUR_DOMAIN.com"
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/#webpage",
      "url": "https://YOUR_DOMAIN.com/",
      "name": "YOUR_HOMEPAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#venue"
      }
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use EntertainmentBusiness or a more specific subtype?

Schema.org has specific subtypes like AmusementPark, BowlingAlley, and MovieTheater. If one matches your business exactly, use it — AI benefits from specificity. If none fits well, EntertainmentBusiness is a solid catch-all that clearly signals your venue is in the entertainment category.

How important is priceRange for entertainment venues?

Very important. When someone asks AI for "cheap things to do tonight" or "family-friendly activities under $50," the priceRange property is one of the key filters. Use a format like "$" to "$$$$" or a specific range like "$15-$40" so AI can categorize your pricing.

Should I list specific activities in the homepage schema?

The homepage schema should focus on your venue identity, not individual activities. Use the description field to mention your main offerings. Detailed activity listings with pricing belong on your events or tickets page, where each can have its own Offer node.