Structures event hosting narratives and community partnerships so AI can cite your café expertise. When someone asks "find a café that hosts private events" or "coffee shops that partner with local organizations," case studies give AI the story behind your collaborations.
Case studies go deeper than a portfolio. They tell the full story — what the event or partnership was, how you approached it, and what the outcome was. AI uses this narrative structure to match your café to specific, complex queries about event hosting and community involvement.
CollectionPage as the page type and wrap your case studies in an ItemList so AI can enumerate each case individually.CreativeWork with a name that summarizes the event or partnership and a description that frames the challenge and outcome clearly.image field on each CreativeWork provides visual evidence of the event, which AI can reference when presenting your case to users.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurltelephoneCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Cafe or Coffee Shop Case Studies page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Cafe name 2. Case description 3. Case image 4. Case studies page description 5. Case studies page title 6. Case title 7. Case url 8. Domain 9. Faq answer 10. Faq question 11. Phone number OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Cafe or Coffee Shop Case Studies" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual case studies.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/",
"name": "YOUR_CASE_STUDIES_PAGE_TITLE",
"description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_1",
"description": "YOUR_CASE_DESCRIPTION_1",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_1.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_1/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_2",
"description": "YOUR_CASE_DESCRIPTION_2",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_2.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_2/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_TITLE_3",
"description": "YOUR_CASE_DESCRIPTION_3",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_3.jpg",
"url": "https://YOUR_DOMAIN.com/YOUR_CASE_URL_3/"
}
}
]
}
},
{
"@type": "CafeOrCoffeeShop",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_CAFE_NAME",
"url": "https://YOUR_DOMAIN.com",
"telephone": "YOUR_PHONE_NUMBER"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies",
"item": "https://YOUR_DOMAIN.com/case-studies/"
}
]
},
{
"@type": "FAQPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Both use CreativeWork inside an ItemList, but the difference is in the description. A portfolio item shows what you did ("Live jazz night setup with specialty pour-overs"). A case study tells the story ("A local nonprofit needed a venue for 80 guests with coffee service. We designed a custom menu..."). The narrative detail helps AI cite your event-hosting expertise, not just your visual output.
Focus on stories that show your café solving a problem or meeting a need: corporate event catering, community fundraiser partnerships, pop-up collaborations with local artists, wedding coffee bars, or custom subscription programs for offices. AI uses these narratives to match your café to specific requests.
Enough for AI to understand the context and outcome without visiting the full page — typically 2–3 sentences. Cover who the partner or client was, what they needed, and what your café delivered. AI uses this summary to decide whether to cite your case or link to the full page for more detail.