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About Page Blueprint — Café / Coffee Shop

The about page tells your café's story in a way AI systems can understand. It connects your founding history, team, and mission to the business entity, giving AI the human context it needs to cite your background and differentiate you from other coffee shops.

View Prompt View JSON

What this page needs

The about page provides the narrative layer for your café. AI systems use this data to answer questions like "who owns this coffee shop?" or "how long has this café been open?" Without structured about data, AI can only repeat your name and address — it cannot tell your story.

Founding details. The foundingDate and founder properties give AI a timeline and human origin for your business, which builds credibility in recommendations.
Business description. A rich description on the CafeOrCoffeeShop node lets AI summarize what makes your café unique when generating recommendations.
Team members. Listing key people as Person nodes with jobTitle connects individuals to your business, enabling AI to answer "who runs this café?"
AboutPage type. Using AboutPage as the @type for the WebPage node tells AI this page is specifically about the organization, not a service or product page.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

CafeOrCoffeeShop

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
foundingDate: AI uses founding date to signal stability. A business established in 2008 feels safer to recommend than one with no history.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Cafe or Coffee Shop About page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Cafe description
2. Cafe name
3. Domain
4. Employee count
5. Faq answer
6. Faq question
7. Founder name
8. Founding year

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Cafe or Coffee Shop About"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CafeOrCoffeeShop",
      "@id": "https://YOUR_DOMAIN.com/#cafe",
      "name": "YOUR_CAFE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "description": "YOUR_CAFE_DESCRIPTION",
      "foundingDate": "YOUR_FOUNDING_YEAR",
      "founder": {
        "@type": "Person",
        "name": "YOUR_FOUNDER_NAME"
      },
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "YOUR_EMPLOYEE_COUNT"
      }
    },
    {
      "@type": "AboutPage",
      "@id": "https://YOUR_DOMAIN.com/about/#webpage",
      "url": "https://YOUR_DOMAIN.com/about/",
      "name": "About — YOUR_CAFE_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#cafe"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "About",
          "item": "https://YOUR_DOMAIN.com/about/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should the about page repeat the full CafeOrCoffeeShop node from the homepage?

No. Use the same @id to reference the entity and only include properties relevant to the about page — like description, foundingDate, and founder. AI systems merge nodes with the same @id across pages, so you do not need to duplicate address and hours here.

Is AboutPage better than WebPage for this page?

Yes. AboutPage is a subtype of WebPage that explicitly tells AI this page describes the organization. It is a small signal, but it helps AI classify the page correctly and prioritize it when someone asks about your café's background.

Should I include team members on the about page or a separate team page?

For most cafés, the about page is the right place. If you have a large team with individual profiles, a separate team page makes sense. For a small shop, listing the owner and key staff directly on the about page keeps things simple and gives AI everything in one place.