If you run a storefront, salon, clinic, restaurant, or other brick-and-mortar business, AI needs exact local facts: the subtype, the address, whether you are open, how people rate you, and where they can verify the location.
When someone asks "best tacos near downtown Minneapolis" or "which salon is open right now?", the current blueprint expects these signals:
@type, such as Restaurant or Dentist, instead of generic LocalBusiness.address, geo, and hasMap help AI answer near-me and directions-style queries accurately.openingHoursSpecification is how AI decides whether to recommend the business for open-now queries.telephone, email, image, and sameAs prove the business is real and contactable.aggregateRating is optional, but if reviews exist it becomes one of the strongest ranking signals.menu and servesCuisine are only for restaurants and food establishments. Remove them when they do not apply.Organization, WebSite, WebPage, BreadcrumbList, and optional FAQPage connect the location page into the broader business graph.Local recommendation systems are ruthless about incomplete data. If your hours, map link, or subtype are missing, you are easy to drop.
This blueprint groups fields across six schema nodes:
This is the location-facing node. It should include @type, name, url, telephone, email, address, geo, openingHoursSpecification, priceRange, sameAs, image, and hasMap, with aggregateRating, menu, and servesCuisine used conditionally.
The business-level node adds name, url, foundingDate, and optional sameAs to strengthen the company graph behind the location.
The site anchor node uses @id, name, and url to connect the location page back to the root domain.
Each location page should expose its own @id plus references to the site and breadcrumb graph using isPartOf and breadcrumb.
Optional but valuable for common questions like parking, reservations, delivery, appointment rules, or holiday hours.
The path that tells AI where the location or menu page sits in the site hierarchy.
Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlfoundingDatesameAsconditional@idCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Local Business Blueprint page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Business name 2. Business subtype 3. City 4. Cuisine type 5. Domain 6. Email 7. Handle 8. Hours answer 9. Latitude 10. Location image 11. Longitude 12. Maps cid 13. Map url 14. Organization name 15. Page 16. Phone number 17. Rating 18. Review count 19. State 20. Street address 21. Zip OPTIONAL — ask for these but proceed if I skip them: 1. sameAs Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Local Business Blueprint" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace each YOUR_* value with your real business data. Remove the optional review, cuisine, and menu fields when they do not apply to your business type.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "YOUR_BUSINESS_SUBTYPE",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com",
"telephone": "YOUR_PHONE_NUMBER",
"email": "YOUR_EMAIL",
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR_STREET_ADDRESS",
"addressLocality": "YOUR_CITY",
"addressRegion": "YOUR_STATE",
"postalCode": "YOUR_ZIP",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "YOUR_LATITUDE",
"longitude": "YOUR_LONGITUDE"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "11:00",
"closes": "21:00"
}
],
"priceRange": "$$",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "YOUR_RATING",
"reviewCount": "YOUR_REVIEW_COUNT"
},
"sameAs": [
"https://www.google.com/maps?cid=YOUR_MAPS_CID",
"https://www.instagram.com/YOUR_HANDLE"
],
"image": "https://YOUR_DOMAIN.com/YOUR_LOCATION_IMAGE.jpg",
"hasMap": "YOUR_MAP_URL",
"servesCuisine": "YOUR_CUISINE_TYPE",
"menu": "https://YOUR_DOMAIN.com/menu/"
},
{
"@type": "Organization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"foundingDate": "YYYY-MM-DD",
"sameAs": [
"https://www.facebook.com/YOUR_PAGE"
]
},
{
"@type": "WebSite",
"@id": "https://YOUR_DOMAIN.com/#website",
"name": "YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com"
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/location/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/location/#breadcrumb"
}
},
{
"@type": "FAQPage",
"@id": "https://YOUR_DOMAIN.com/location/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "ARE_YOU_OPEN_TODAY",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_HOURS_ANSWER"
}
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/location/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Location",
"item": "https://YOUR_DOMAIN.com/location/"
}
]
}
]
}
Use the most specific subtype schema.org gives you. Restaurant, BarberShop, Dentist, and other narrow types are stronger signals than generic LocalBusiness.
Leave out aggregateRating. Do not invent ratings or review counts. The blueprint marks this field as conditional because fake numbers are worse than missing numbers.
No. Those fields are only for restaurants and food establishments. Remove them for retail, salons, medical practices, and other non-food businesses.
The local node describes the physical location. The organization node describes the company behind it and carries higher-level business identity such as founding date and external profiles.
Use the real mapping URL you would want a customer to open for directions. A Google Maps or Apple Maps link is ideal as long as it resolves directly to the location.