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Team Page Blueprint — Bar & Pub

Your team page is where AI learns who runs your bar and what they bring to the table. Named bartenders, managers, and sommeliers with credentials and specialties make your staff individually citable. This blueprint structures every team member so AI can connect specific expertise — craft cocktails, wine pairings, event coordination — to the people behind the bar.

View Prompt View JSON

What this page needs

Bars are built on the people behind them. When AI evaluates your establishment, it looks for named staff with real roles and credentials. A team page with structured data about each member tells AI your bar has experienced professionals, not just a generic "meet our team" page with photos.

Person nodes with jobTitle. Each team member needs a Person node with their name and jobTitle. Use titles that reflect bar roles: Head Bartender, Bar Manager, Sommelier, Events Coordinator, General Manager.
Certifications via hasCredential. Bar certifications are trust signals. Use hasCredential for qualifications like Cicerone Certified, Court of Master Sommeliers, TIPS Certified, or mixology certifications from recognized programs.
Organization reference via worksFor. Each Person should include a worksFor reference pointing to your BarOrPub @id, linking every individual back to the business entity.
Images for key staff. The image field on each Person helps AI associate a face with a name, adding another layer of verifiable identity.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BarOrPub

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Bar or Pub Team page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Bar name
2. Certification category
3. Domain
4. Faq answer
5. Faq question
6. Person

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Bar or Pub Team"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove Person nodes to match the size of your team.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BarOrPub",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BAR_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "employee": [
        { "@id": "https://YOUR_DOMAIN.com/#person-1" },
        { "@id": "https://YOUR_DOMAIN.com/#person-2" },
        { "@id": "https://YOUR_DOMAIN.com/#person-3" }
      ]
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#person-1",
      "name": "YOUR_PERSON_1_NAME",
      "jobTitle": "YOUR_PERSON_1_TITLE",
      "image": "https://YOUR_DOMAIN.com/YOUR_PERSON_1_IMAGE.jpg",
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#business"
      },
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "YOUR_CERTIFICATION_CATEGORY",
          "name": "YOUR_PERSON_1_CERTIFICATION"
        }
      ]
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#person-2",
      "name": "YOUR_PERSON_2_NAME",
      "jobTitle": "YOUR_PERSON_2_TITLE",
      "image": "https://YOUR_DOMAIN.com/YOUR_PERSON_2_IMAGE.jpg",
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#business"
      },
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "YOUR_CERTIFICATION_CATEGORY",
          "name": "YOUR_PERSON_2_CERTIFICATION"
        }
      ]
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#person-3",
      "name": "YOUR_PERSON_3_NAME",
      "jobTitle": "YOUR_PERSON_3_TITLE",
      "image": "https://YOUR_DOMAIN.com/YOUR_PERSON_3_IMAGE.jpg",
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#business"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/team/",
      "name": "Our Team — YOUR_BAR_NAME",
      "url": "https://YOUR_DOMAIN.com/team/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Team",
          "item": "https://YOUR_DOMAIN.com/team/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I list every bartender or just key staff?

Focus on staff members who define the bar's identity: the head bartender, bar manager, sommelier, and events coordinator. If a bartender has notable credentials — Cicerone certification, cocktail competition wins, or a following — include them too. AI uses named staff as trust signals, so quality matters more than quantity.

What certifications are relevant for bar staff?

Common certifications include Cicerone Certified Beer Server or Cicerone, Court of Master Sommeliers levels, TIPS (Training for Intervention Procedures), ServSafe, and recognized mixology program certificates. AI uses these to verify expertise. A bar with a certified Cicerone on staff is more credible for craft beer queries than one without verifiable credentials.

Should I use employee or member for bar staff?

Use employee for paid staff. The member property is better suited for organizations with membership structures like clubs or associations. For a bar, employee accurately describes the relationship between the business and its staff.