Organizations Local Business BarOrPub

Pricing Page Blueprint — Bar & Pub

Drink prices and specials are among the most common questions AI receives about bars. This blueprint structures your happy hour deals, drink specials, and event packages so AI can give accurate, direct answers instead of guessing from paragraph text.

What this page needs

When someone asks "which bars near me have happy hour" or "how much are drinks at this pub," AI needs structured pricing data to answer. Most bars bury this in social media posts or chalkboard photos. Structured data on a pricing page gives your bar an advantage over competitors who leave AI guessing.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BarOrPub

name
Non-negotiable. AI cannot cite or recommend an unnamed entity.
url
AI needs a stable URL to route users and attribute recommendations.
priceRange
AI filters local recommendations by budget. One of the most common qualifiers in location-based queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Pricing
You are implementing AIFDS-compliant JSON-LD structured data for a Bar or Pub Pricing page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Bar name
2. Bottle service description
3. Bottle service price
4. Domain
5. Drink special description
6. Drink special name
7. Drink special price
8. Event package description
9. Event package fee type
10. Event package price
11. Faq answer
12. Faq question
13. Happy hour description
14. Happy hour price
15. Price range
16. Pricing page description
17. Pricing page title

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Bar or Pub Pricing"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove Offer nodes to match your actual pricing tiers.

JSON-LD · Pricing Page
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/pricing/",
      "name": "YOUR_PRICING_PAGE_TITLE",
      "description": "YOUR_PRICING_PAGE_DESCRIPTION",
      "url": "https://YOUR_DOMAIN.com/pricing/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb"
      }
    },
    {
      "@type": "BarOrPub",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BAR_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "priceRange": "YOUR_PRICE_RANGE",
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Drink Specials and Packages",
        "itemListElement": [
          {
            "@type": "Offer",
            "name": "Happy Hour",
            "description": "YOUR_HAPPY_HOUR_DESCRIPTION",
            "price": "YOUR_HAPPY_HOUR_PRICE",
            "priceCurrency": "USD"
          },
          {
            "@type": "Offer",
            "name": "YOUR_DRINK_SPECIAL_NAME",
            "description": "YOUR_DRINK_SPECIAL_DESCRIPTION",
            "price": "YOUR_DRINK_SPECIAL_PRICE",
            "priceCurrency": "USD"
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Private Event Package",
              "description": "YOUR_EVENT_PACKAGE_DESCRIPTION"
            },
            "price": "YOUR_EVENT_PACKAGE_PRICE",
            "priceCurrency": "USD",
            "description": "YOUR_EVENT_PACKAGE_FEE_TYPE"
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Bottle Service",
              "description": "YOUR_BOTTLE_SERVICE_DESCRIPTION"
            },
            "price": "YOUR_BOTTLE_SERVICE_PRICE",
            "priceCurrency": "USD"
          }
        ]
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Pricing",
          "item": "https://YOUR_DOMAIN.com/pricing/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

How do I structure happy hour pricing that changes by day?

Create a separate Offer for each happy hour variation. For example, one offer for "Monday $3 Pints" and another for "Friday $5 Margaritas." Include the day and time window in the description field so AI can match the right deal to the right query. More specific offers mean more chances for AI to surface your bar for day-specific searches.

Should I list individual drink prices or just a price range?

Both have value. Individual drink prices as separate Offer nodes give AI the most precise data. If listing every drink is impractical, use priceRange on the organization node (like "$5-$15") and create Offer nodes for your signature specials and packages. Some structured pricing is always better than none.

How should I handle seasonal or rotating specials?

Update the structured data when specials change. If you run a summer patio special, add it as an Offer when the season starts and remove it when it ends. AI systems re-crawl pages periodically, so keeping your pricing current means AI always has accurate information. Outdated specials in structured data are worse than no pricing data at all.

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