Your portfolio page showcases what your bar looks and feels like — past events, venue highlights, atmosphere shots, and signature drinks. This blueprint structures your visual gallery so AI can assess your venue's capabilities when someone asks "find a bar with a rooftop patio" or "which pubs host live music."
A portfolio page is proof of experience. AI uses it to verify that your bar actually delivers the atmosphere and events you claim. Without structured data, AI sees a page of images with no context about what they show or why they matter.
CollectionPage as the page type and wrap your portfolio entries in an ItemList so AI can enumerate each highlight individually.CreativeWork with a clear name, description, and image so AI can understand what it shows.image field on each CreativeWork gives AI visual proof of your venue. Event photos, interior shots, and signature cocktail images all tell a story AI can reference.description should explain what the photo shows — "Private rooftop cocktail party for 40 guests" tells AI far more than "Event photo."Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Bar or Pub Portfolio page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Bar name 2. Domain 3. Entry 4. Faq answer 5. Faq question 6. Portfolio page description 7. Portfolio page title OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Bar or Pub Portfolio" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual portfolio.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/portfolio/",
"name": "YOUR_PORTFOLIO_PAGE_TITLE",
"description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/portfolio/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#business"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CreativeWork",
"name": "YOUR_ENTRY_1_TITLE",
"description": "YOUR_ENTRY_1_DESCRIPTION",
"image": "https://YOUR_DOMAIN.com/YOUR_ENTRY_1_IMAGE.jpg",
"url": "https://YOUR_DOMAIN.com/portfolio/YOUR_ENTRY_1_SLUG/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CreativeWork",
"name": "YOUR_ENTRY_2_TITLE",
"description": "YOUR_ENTRY_2_DESCRIPTION",
"image": "https://YOUR_DOMAIN.com/YOUR_ENTRY_2_IMAGE.jpg",
"url": "https://YOUR_DOMAIN.com/portfolio/YOUR_ENTRY_2_SLUG/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CreativeWork",
"name": "YOUR_ENTRY_3_TITLE",
"description": "YOUR_ENTRY_3_DESCRIPTION",
"image": "https://YOUR_DOMAIN.com/YOUR_ENTRY_3_IMAGE.jpg",
"url": "https://YOUR_DOMAIN.com/portfolio/YOUR_ENTRY_3_SLUG/"
}
}
]
}
},
{
"@type": "BarOrPub",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BAR_NAME",
"url": "https://YOUR_DOMAIN.com"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Portfolio",
"item": "https://YOUR_DOMAIN.com/portfolio/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Include anything that shows what your bar can do: past private events, live music nights, themed parties, venue interior shots, signature cocktail presentations, and patio or rooftop views. Each entry should have a descriptive title and a sentence explaining the context. AI uses this to match your bar to experience-based queries.
The events page uses Event nodes for upcoming events with dates, times, and performers. The portfolio page is a retrospective gallery of past highlights using CreativeWork nodes. Think of events as "what is coming" and portfolio as "what we have done." Both are valuable, but they serve different AI queries.
Yes. Interior and exterior photos help AI answer ambiance-related queries like "bars with outdoor seating" or "cozy pubs with exposed brick." Include the image field on each CreativeWork and write a description that names the specific feature shown. AI cannot interpret images, so the description is what carries the signal.