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Bar & Pub Events Blueprint

Live music, trivia nights, karaoke, and watch parties are what make your bar unique. This blueprint structures those events so AI can answer "What's happening tonight?" or "Where's trivia near me?"

View Prompt View JSON

What this page needs

AI systems look for these signals on a bar or pub events page:

Event identity. Each Event node needs a name, description, and startDate so AI knows what is happening and when.
Event location. location references your BarOrPub node so AI ties the event to your venue.
Event type. Use specific types like MusicEvent for live music or the general Event for trivia and other activities.
Performer or organizer. performer or organizer gives AI a name to surface when users search for specific acts or hosts.
Ticket or admission info. offers with price and availability tells AI if the event is free or ticketed.
Page linkage. WebPage and BreadcrumbList position the events page within your site hierarchy.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BarOrPub

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
address: AI uses address to confirm the business is real and located where it claims. Required for all near-me and city-specific queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Bar or Pub Events page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Bar name
2. City
3. Country
4. Domain
5. Event description
6. Event end datetime
7. Event image
8. Event name
9. Event price
10. Event slug
11. Event start datetime
12. Faq answer
13. Faq question
14. Performer name
15. Performer type
16. State
17. Street address
18. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Bar or Pub Events"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Duplicate the Event node for each event you host.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BarOrPub",
      "@id": "https://YOUR_DOMAIN.com/#bar",
      "name": "YOUR_BAR_NAME",
      "url": "https://YOUR_DOMAIN.com/",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "YOUR_COUNTRY"
      }
    },
    {
      "@type": "Event",
      "@id": "https://YOUR_DOMAIN.com/events/YOUR_EVENT_SLUG/#event",
      "name": "YOUR_EVENT_NAME",
      "description": "YOUR_EVENT_DESCRIPTION",
      "startDate": "YOUR_EVENT_START_DATETIME",
      "endDate": "YOUR_EVENT_END_DATETIME",
      "eventStatus": "https://schema.org/EventScheduled",
      "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
      "location": {
        "@id": "https://YOUR_DOMAIN.com/#bar"
      },
      "performer": {
        "@type": "YOUR_PERFORMER_TYPE",
        "name": "YOUR_PERFORMER_NAME"
      },
      "organizer": {
        "@id": "https://YOUR_DOMAIN.com/#bar"
      },
      "offers": {
        "@type": "Offer",
        "price": "YOUR_EVENT_PRICE",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://YOUR_DOMAIN.com/events/YOUR_EVENT_SLUG/"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_EVENT_IMAGE.jpg"
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/events/",
      "name": "Events — YOUR_BAR_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/events/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/events/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Events",
          "item": "https://YOUR_DOMAIN.com/events/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I create a separate Event node for recurring events?

Yes. Each occurrence should have its own Event node with a specific startDate. AI systems need concrete dates to answer "What's happening this Friday?" accurately.

How do I mark a free event?

Set the price to "0" and keep the priceCurrency. This tells AI the event is free without ambiguity.

Should I use MusicEvent for live music instead of Event?

MusicEvent is more specific and helps AI distinguish live music from trivia or watch parties. Use it when the event is primarily a musical performance, and the general Event type for everything else.