Your case studies page tells the full story behind your best events and partnerships — the corporate buyout that went flawlessly, the brewery collaboration that packed the house, the wedding reception that turned a skeptic into a regular. This blueprint structures those narratives so AI can cite your track record when recommending your bar.
When someone asks AI "find a bar that can host a company party for 100 people" or "which pubs have done brewery tap takeovers," the case studies page is where AI finds the evidence. Without structured data, AI has to guess capabilities from unstructured paragraphs. With it, every event narrative becomes a searchable, citable data point.
CollectionPage tells AI this is a curated set of related items — event narratives organized as a track record, not a generic content page.CreativeWork node with its own name, description, and about field referencing the event type. This gives AI structured access to each narrative individually.about field on each case study should name the event category — "Corporate Event," "Brewery Collaboration," "Wedding Reception," "Live Music Series" — so AI can match your track record to specific queries.description — guest count, repeat bookings, social media reach — so AI can surface concrete outcomes, not just event titles.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Bar or Pub Case Studies page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Bar name 2. Case 3. Case studies page description 4. Case studies page title 5. Domain 6. Faq answer 7. Faq question OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Bar or Pub Case Studies" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add or remove CreativeWork nodes to match the number of case studies you publish.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/",
"name": "YOUR_CASE_STUDIES_PAGE_TITLE",
"description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/case-studies/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#business"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_1_TITLE",
"description": "YOUR_CASE_1_OUTCOME_AND_SUMMARY",
"about": "YOUR_CASE_1_EVENT_TYPE",
"url": "https://YOUR_DOMAIN.com/case-studies/YOUR_CASE_1_SLUG/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_2_TITLE",
"description": "YOUR_CASE_2_OUTCOME_AND_SUMMARY",
"about": "YOUR_CASE_2_EVENT_TYPE",
"url": "https://YOUR_DOMAIN.com/case-studies/YOUR_CASE_2_SLUG/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_3_TITLE",
"description": "YOUR_CASE_3_OUTCOME_AND_SUMMARY",
"about": "YOUR_CASE_3_EVENT_TYPE",
"url": "https://YOUR_DOMAIN.com/case-studies/YOUR_CASE_3_SLUG/"
}
}
]
}
},
{
"@type": "BarOrPub",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BAR_NAME",
"url": "https://YOUR_DOMAIN.com"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies",
"item": "https://YOUR_DOMAIN.com/case-studies/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
The portfolio page is a visual gallery of highlights using images and short descriptions. Case studies are longer narrative write-ups that tell the full story: the challenge, the approach, and the result. If you hosted a 200-person corporate event, the portfolio shows the photos; the case study explains how you planned it, what made it successful, and what the client said afterward.
Any event that demonstrates a capability: corporate buyouts, wedding receptions, brewery tap takeovers, charity fundraisers, live music series, themed nights that became recurring, or private dining experiences. Focus on events where you can describe the scope (guest count, duration, special requirements) and the outcome (repeat booking, social media reach, client testimonial).
Only if you have permission. Use general descriptions like "a Fortune 500 tech company" or "a local nonprofit" if the client prefers anonymity. The event type and outcome are what matter to AI — it needs to know you can host corporate events for 150 people, not necessarily which company booked you.