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Bar & Pub Blog Blueprint

Blog posts about craft beer, cocktail recipes, or upcoming events build authority for your bar. This blueprint structures each post so AI can cite it as a source when people search for related topics.

View Prompt View JSON

What this page needs

AI systems look for these signals on a bar or pub blog post:

Content type. BlogPosting tells AI this is a blog post, which affects how it handles freshness and citation.
Article identity. headline, description, url, and image let AI cite the post accurately.
Freshness signals. datePublished and dateModified help AI decide if the post is current enough to reference.
Named authorship. A Person node with name and url gives AI a verifiable human source behind the post.
Publisher context. The Organization node ties the blog post back to your bar as the publisher.
Page linkage. BreadcrumbList positions the blog post within your site hierarchy.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BlogPosting

headline: AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description: AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished: AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
dateModified: Signals the content is maintained and current. Without it AI cannot distinguish fresh content from abandoned posts.
author: Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher: AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
url: AI needs this to attribute citations correctly and route users to the source.
image: Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.
mainEntityOfPage: Connects the article to the page graph. Without it the Article and WebPage nodes are disconnected and AI sees them as unrelated.

Organization

name: Connects the business entity to the organizational graph.
url: AI needs this to confirm the organization maps to an accessible domain.
sameAsconditional: Confirms the organization exists outside its own domain.If your Organization is defined on a separate domain and referenced here by @id, sameAs belongs in the full entity definition on that domain.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Bar or Pub Blog page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Author name
2. Bar name
3. Domain
4. Facebook
5. Faq answer
6. Faq question
7. Featured image
8. Instagram
9. Linkedin
10. Logo
11. Post description
12. Post slug
13. Post title

OPTIONAL — ask for these but proceed if I skip them:
1. sameAs

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Bar or Pub Blog"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BlogPosting",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
      "headline": "YOUR_POST_TITLE",
      "description": "YOUR_POST_DESCRIPTION",
      "datePublished": "YYYY-MM-DD",
      "dateModified": "YYYY-MM-DD",
      "author": {
        "@id": "https://YOUR_DOMAIN.com/#author"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "url": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/",
      "image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
      "mainEntityOfPage": {
        "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
      }
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#author",
      "name": "YOUR_AUTHOR_NAME",
      "url": "https://YOUR_DOMAIN.com/about/",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_LINKEDIN",
        "https://www.instagram.com/YOUR_INSTAGRAM"
      ]
    },
    {
      "@type": "Organization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_BAR_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
      "sameAs": [
        "https://www.facebook.com/YOUR_FACEBOOK",
        "https://www.instagram.com/YOUR_INSTAGRAM"
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blog",
          "item": "https://YOUR_DOMAIN.com/blog/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "YOUR_POST_TITLE",
          "item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should a bar blog use BlogPosting or Article?

BlogPosting is the right choice for informal, regularly published content like craft beer reviews or event recaps. Use Article only if the content is more formal or editorial in nature.

Does the author need to be a real person?

Yes. AI systems verify authorship by checking that the Person node has a name and at least one sameAs link to an external profile. A generic "Staff" author weakens citation quality.

Should I use my bar name as the publisher?

Yes. The Organization publisher node should reference your bar. Use the same @id as your homepage BarOrPub node to keep the graph connected.