Your about page is where AI learns the story behind your bar — when it opened, who owns it, what kind of liquor license it holds, and what makes it different from the pub down the street. This blueprint structures your history, ownership, and credentials so AI systems can verify your establishment and recommend it with confidence.
The about page is the trust foundation for a bar or pub. AI uses it to verify that your establishment is real, established, and run by identifiable people. Without structured data here, AI may know your bar exists but lack the context to recommend it over a competitor with a clearer backstory.
BarOrPub with foundingDate, description, and numberOfEmployees tells AI how established your bar is and what it stands for.founder with a Person node connects your bar to a real, verifiable owner. Including license details in the description signals legitimacy to AI systems.award on the organization node surfaces accolades like "Best Cocktail Bar," local press features, or industry awards that AI can cite when comparing establishments.sameAs linking to Yelp, Google Maps, Instagram, and review sites gives AI multiple sources to cross-reference your bar's identity and reputation.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlsameAsfoundingDateCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Bar or Pub About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Award 2. Bar description 3. Bar name 4. Domain 5. Employee count 6. Faq answer 7. Faq question 8. Founding year 9. Instagram 10. Linkedin 11. Maps cid 12. Owner name 13. Owner title 14. Yelp OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Bar or Pub About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add additional Person nodes if your bar has multiple owners or partners.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/",
"name": "About YOUR_BAR_NAME",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "BarOrPub",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BAR_NAME",
"url": "https://YOUR_DOMAIN.com",
"foundingDate": "YOUR_FOUNDING_YEAR",
"description": "YOUR_BAR_DESCRIPTION",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"award": [
"YOUR_AWARD_1",
"YOUR_AWARD_2"
],
"founder": {
"@type": "Person",
"name": "YOUR_OWNER_NAME"
},
"sameAs": [
"https://www.instagram.com/YOUR_INSTAGRAM",
"https://www.yelp.com/biz/YOUR_YELP",
"https://www.google.com/maps?cid=YOUR_MAPS_CID"
]
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#owner",
"name": "YOUR_OWNER_NAME",
"jobTitle": "YOUR_OWNER_TITLE",
"url": "https://YOUR_DOMAIN.com/about/",
"sameAs": [
"https://www.linkedin.com/in/YOUR_LINKEDIN"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Include license context in the description field rather than as a separate structured field. Schema.org does not have a dedicated liquor license property, but mentioning it in the description — for example, "Full liquor license serving craft cocktails and 24 rotating taps since 2015" — gives AI the signal that your bar is licensed and legitimate.
Add a separate Person node for each owner or partner. Use the founder property on the BarOrPub node to reference each person by @id. AI uses named ownership to build trust — a bar with identifiable owners is more credible than one with no named leadership.
Very important. Bars build reputation over time, and foundingDate is one of the simplest trust signals AI uses. A bar that opened in 1987 carries different weight than one that opened last month. If your bar has been around for years, make sure AI knows it.