Organizations Local Business AutomotiveBusiness

Portfolio Page Blueprint — Automotive Business

Structures completed jobs and restorations so AI can assess your capabilities. When someone asks "who does classic car restoration near me" or "find a body shop with before-and-after photos," this page gives AI a structured gallery of your best work.

What this page needs

A portfolio page is proof of capability. AI uses it to verify that you actually do the work you claim — restorations, custom builds, paint correction, engine swaps. Without structured data, AI sees a page of images with no context.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

AutomotiveBusiness

name
Non-negotiable. AI cannot cite or recommend an unnamed entity.
url
AI needs a stable URL to route users and attribute recommendations.
telephone
AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Portfolio
You are implementing AIFDS-compliant JSON-LD structured data for a Automotive Business Portfolio page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. Domain
3. Faq answer
4. Faq question
5. Phone number
6. Portfolio page description
7. Portfolio page title
8. Project description
9. Project image
10. Project name
11. Project url

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Automotive Business Portfolio"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match your actual portfolio.

JSON-LD · Portfolio Page
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/",
      "name": "YOUR_PORTFOLIO_PAGE_TITLE",
      "description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_PROJECT_NAME_1",
              "description": "YOUR_PROJECT_DESCRIPTION_1",
              "image": "https://YOUR_DOMAIN.com/YOUR_PROJECT_IMAGE_1.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_PROJECT_URL_1/"
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_PROJECT_NAME_2",
              "description": "YOUR_PROJECT_DESCRIPTION_2",
              "image": "https://YOUR_DOMAIN.com/YOUR_PROJECT_IMAGE_2.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_PROJECT_URL_2/"
            }
          },
          {
            "@type": "ListItem",
            "position": 3,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_PROJECT_NAME_3",
              "description": "YOUR_PROJECT_DESCRIPTION_3",
              "image": "https://YOUR_DOMAIN.com/YOUR_PROJECT_IMAGE_3.jpg",
              "url": "https://YOUR_DOMAIN.com/YOUR_PROJECT_URL_3/"
            }
          }
        ]
      }
    },
    {
      "@type": "AutomotiveBusiness",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Portfolio",
          "item": "https://YOUR_DOMAIN.com/portfolio/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use CreativeWork or ImageObject for portfolio items?

CreativeWork is the better choice because it lets you describe the project with a name, description, and image together. ImageObject only describes the photo itself, not the work behind it. AI needs context about what was done, not just what the result looks like.

How many portfolio items should I include in the ItemList?

Include every project you want AI to know about. There is no practical limit. More items give AI a broader picture of your capabilities — if you do restorations, custom paint, and engine builds, show examples of all three so AI can match you to a wider range of queries.

Do portfolio images need alt text in the structured data?

The image field in structured data is a URL — alt text belongs in your HTML <img> tags, not in JSON-LD. However, the description on each CreativeWork serves a similar purpose: it tells AI what the image represents in the context of the project.

Test your structured data

Paste your URL and see exactly what AI systems can read from your site.

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