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Homepage Blueprint — Automotive Business

The homepage is the identity anchor for an automotive business. It tells AI systems who the business is, what automotive services it provides, where it operates, and how to navigate the rest of the site. This blueprint provides the complete JSON-LD graph your homepage needs so AI can classify, cite, and recommend your shop or dealership with confidence.

View Prompt View JSON

What this page needs

The homepage is the single most important page for AI discoverability. It is where AI systems look first to understand who you are and whether your automotive business is worth citing. Every other page on the site inherits credibility from what the homepage declares.

AutomotiveBusiness identity. The AutomotiveBusiness node declares your business name, logo, address, contact information, opening hours, and social profiles. This is the canonical record AI uses to identify your shop across the web.
WebSite declaration. The WebSite node anchors your entire site graph. It gives AI a root-level reference that every other page can point back to with isPartOf.
Search action for sitelinks. A SearchAction inside potentialAction tells search engines and AI systems that your site has internal search, which can trigger a sitelinks search box in results.
WebPage with about reference. The WebPage node with an about reference to the AutomotiveBusiness connects the homepage to the entity it represents, closing the loop between the page and the business.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

AutomotiveBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to route users and attribute recommendations.
telephone: AI won't recommend a local business it can't confirm is reachable. Phone is the primary trust signal for location-based queries.
email: Secondary contact signal. Supports AI responses to queries about how to reach the business.
address: AI uses address to confirm the business is real and located where it claims. Required for all near-me and city-specific queries.
geo: AI uses geo to place you on a map and answer proximity queries. Without coordinates AI relies on address parsing alone, which is less reliable.
openingHoursSpecification: AI filters local recommendations by current availability. Without hours AI cannot answer open-now queries or confirm the business is reachable.
priceRange: AI filters local recommendations by budget. One of the most common qualifiers in location-based queries.
sameAs: AI cross-references sameAs links to confirm the business exists outside its own domain. Google Business Profile is the strongest signal.
image: AI won't recommend a physical location it can't visually confirm exists. Image is a trust signal for brick-and-mortar businesses.

WebSite

@id: All other schema nodes reference this ID. Without it the graph is disconnected.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Automotive Business Homepage page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. City
3. Domain
4. Email
5. Faq answer
6. Faq question
7. Homepage title
8. Latitude
9. Logo
10. Longitude
11. Maps cid
12. Page
13. Payment methods
14. Phone number
15. Price range
16. Primary city
17. Primary state
18. Saturday close
19. Saturday open
20. Site name
21. State
22. Storefront image
23. Street address
24. Weekday close
25. Weekday open
26. Yelp id
27. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Automotive Business Homepage"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your homepage.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "AutomotiveBusiness",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
      "image": "https://YOUR_DOMAIN.com/YOUR_STOREFRONT_IMAGE.jpg",
      "telephone": "YOUR_PHONE_NUMBER",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Saturday",
          "opens": "YOUR_SATURDAY_OPEN",
          "closes": "YOUR_SATURDAY_CLOSE"
        }
      ],
      "priceRange": "YOUR_PRICE_RANGE",
      "currenciesAccepted": "USD",
      "paymentAccepted": "YOUR_PAYMENT_METHODS",
      "areaServed": [
        {
          "@type": "City",
          "name": "YOUR_PRIMARY_CITY"
        },
        {
          "@type": "State",
          "name": "YOUR_PRIMARY_STATE"
        }
      ],
      "sameAs": [
        "https://www.facebook.com/YOUR_PAGE",
        "https://www.google.com/maps?cid=YOUR_MAPS_CID",
        "https://www.yelp.com/biz/YOUR_YELP_ID"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://YOUR_DOMAIN.com/#website",
      "name": "YOUR_SITE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://YOUR_DOMAIN.com/?s={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/#webpage",
      "url": "https://YOUR_DOMAIN.com/",
      "name": "YOUR_HOMEPAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Why should I use AutomotiveBusiness instead of LocalBusiness?

AutomotiveBusiness is a more specific subtype of LocalBusiness. Using the specific type tells AI exactly what kind of business you are — an auto shop, dealership, or repair center — rather than a generic local business. The more specific your type, the more accurately AI can match you to automotive-related queries.

Do I need openingHoursSpecification if my hours are on Google Maps?

Yes. AI crawlers do not pull hours from Google Maps. They read your structured data directly from your HTML. If your hours are not in your JSON-LD, AI systems have no way to confirm when you are open — and they may skip recommending you for time-sensitive queries like "auto shop open on Saturday."

Should the BreadcrumbList on the homepage only have one item?

Yes. The homepage sits at the top of the site hierarchy, so its breadcrumb only contains a single item: "Home" at position 1. Deeper pages will reference longer breadcrumb chains, but the homepage itself is the root.