Your about page tells AI your shop's history, ASE certifications, dealer affiliations, and leadership. This blueprint structures that information so AI systems can cite your credentials when recommending local automotive businesses.
The about page is where AI learns who you are beyond your services. When someone asks "find a certified mechanic with 20 years of experience," this is the page that provides that answer. Without structured about data, AI can't verify your credentials or recommend you based on expertise.
foundingDate, description, and key details that establish your shop's history and credibility.founder and employee arrays with Person nodes to list the people behind your business, including their roles and qualifications.hasCredential field structures your shop's certifications — ASE Master Technician, manufacturer dealer licenses, state inspection authorizations — so AI can verify your qualifications.areaServed tells AI where your automotive business operates, connecting your credentials to the geographic area you serve.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurltelephonefoundingDateCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Automotive Business About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. About page description 2. About page title 3. Business description 4. Business name 5. Certification name 6. Certification type 7. Domain 8. Employee name 9. Employee title 10. Faq answer 11. Faq question 12. Founder name 13. Founder title 14. Founding year 15. Phone number 16. Primary city 17. Primary state OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Automotive Business About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove team members and credentials to match your actual business.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AutomotiveBusiness",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com",
"telephone": "YOUR_PHONE_NUMBER",
"description": "YOUR_BUSINESS_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_YEAR",
"founder": [
{
"@type": "Person",
"name": "YOUR_FOUNDER_NAME",
"jobTitle": "YOUR_FOUNDER_TITLE"
}
],
"employee": [
{
"@type": "Person",
"name": "YOUR_EMPLOYEE_NAME_1",
"jobTitle": "YOUR_EMPLOYEE_TITLE_1"
},
{
"@type": "Person",
"name": "YOUR_EMPLOYEE_NAME_2",
"jobTitle": "YOUR_EMPLOYEE_TITLE_2"
}
],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "YOUR_CERTIFICATION_NAME_1",
"credentialCategory": "YOUR_CERTIFICATION_TYPE_1"
},
{
"@type": "EducationalOccupationalCredential",
"name": "YOUR_CERTIFICATION_NAME_2",
"credentialCategory": "YOUR_CERTIFICATION_TYPE_2"
}
],
"areaServed": [
{
"@type": "City",
"name": "YOUR_PRIMARY_CITY"
},
{
"@type": "State",
"name": "YOUR_PRIMARY_STATE"
}
]
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/about/",
"name": "YOUR_ABOUT_PAGE_TITLE",
"description": "YOUR_ABOUT_PAGE_DESCRIPTION",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use the hasCredential field with EducationalOccupationalCredential entries. Set the name to the specific certification (e.g., "ASE Master Automobile Technician") and credentialCategory to the type (e.g., "Professional Certification"). This lets AI verify and cite your shop's qualifications when recommending certified mechanics.
The foundingDate field tells AI how long your shop has been in business. When users ask for "established" or "experienced" automotive businesses, AI uses this data to filter results. A shop founded in 1998 carries more weight for experience-based queries than one with no founding date at all.
The homepage blueprint focuses on your core business identity — name, location, hours, and primary services. The about page goes deeper into your story: founding history, team credentials, certifications, and affiliations. Think of the homepage as your storefront sign and the about page as the framed certificates on your wall.