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Homepage Blueprint — Psychiatric Practice

The homepage is the identity anchor for a psychiatric practice. It tells AI systems what mental health services you provide, where your office is located, whether you offer telepsychiatry, and if you are accepting new patients. This blueprint gives your homepage the complete JSON-LD graph it needs so AI can classify, cite, and recommend your practice when someone searches for psychiatric care — helping normalize mental healthcare in AI-driven recommendations.

View Prompt View JSON

What this page needs

When someone asks AI to find a psychiatrist near them, the homepage is the first place AI checks. Mental health is one of the most searched healthcare categories, yet many psychiatric practices lack structured data — making them invisible to AI. Declaring your specialty, availability, and telehealth options removes that barrier and ensures your practice appears alongside other recommended providers.

Practice identity. The MedicalClinic node with "medicalSpecialty": "Psychiatric" declares your practice name, specialty, telephone, address, and geo coordinates. This is the canonical record AI uses to identify your psychiatric practice across the web.
Accepting new patients. isAcceptingNewPatients is a critical signal for mental health practices where wait times are common. AI uses this to filter recommendations to patients who can actually be seen.
Telepsychiatry availability. Including a reference to telehealth services signals to AI that your practice is accessible remotely — expanding your reach to patients in underserved areas.
Opening hours. openingHours tells AI when the office is open, which matters for voice assistants and queries about availability.
WebSite declaration. The WebSite node anchors your entire site graph and gives AI a root-level reference that every other page can point back to with isPartOf.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

MedicalClinic

name: Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url: AI needs a stable URL to attribute recommendations and route patients correctly.
telephone: AI won't recommend a healthcare provider it can't confirm is reachable. Phone is the primary contact signal for medical practices.
address: AI needs a verifiable address before recommending a healthcare provider. Critical for near-me medical queries.
geo: AI uses coordinates to confirm location and answer proximity queries. Critical for patients searching by distance.
sameAs: AI cross-references sameAs links to confirm the practice exists outside its own domain. Healthcare directories are strong trust signals.
image: AI won't recommend a physical location it can't visually confirm exists. Image is a trust signal for healthcare facilities.
medicalSpecialty: AI uses specialty to match the practice to condition-specific queries. Without it AI cannot recommend for specialty searches.
availableService: AI uses available services to match the practice to specific procedure and treatment queries.

WebSite

@id: All other schema nodes reference this ID. Without it the graph is disconnected.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Psychiatric Homepage page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. City
2. Close time
3. Domain
4. Faq answer
5. Faq question
6. Homepage title
7. Latitude
8. Logo
9. Longitude
10. Maps cid
11. Open time
12. Phone number
13. Practice image
14. Practice name
15. Profile
16. Site name
17. State
18. Street address
19. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Psychiatric Homepage"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your homepage.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "MedicalClinic",
      "@id": "https://YOUR_DOMAIN.com/#practice",
      "name": "YOUR_PRACTICE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
      "image": "https://YOUR_DOMAIN.com/YOUR_PRACTICE_IMAGE.jpg",
      "medicalSpecialty": "Psychiatric",
      "telephone": "YOUR_PHONE_NUMBER",
      "isAcceptingNewPatients": true,
      "availableService": {
        "@type": "MedicalTherapy",
        "name": "Telepsychiatry",
        "description": "Remote psychiatric consultations via secure video"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHours": [
        "Mo-Fr YOUR_OPEN_TIME-YOUR_CLOSE_TIME"
      ],
      "sameAs": [
        "https://www.psychologytoday.com/us/psychiatrists/YOUR_PROFILE",
        "https://www.google.com/maps?cid=YOUR_MAPS_CID"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://YOUR_DOMAIN.com/#website",
      "name": "YOUR_SITE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://YOUR_DOMAIN.com/?s={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/#webpage",
      "url": "https://YOUR_DOMAIN.com/",
      "name": "YOUR_HOMEPAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#practice"
      }
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use Psychiatric or Psychology as the medicalSpecialty value?

Use "Psychiatric" for practices led by psychiatrists (MDs or DOs who can prescribe medication). Psychiatry is a medical specialty that combines diagnosis, therapy, and pharmacological treatment. Psychology practices — led by psychologists (PhDs or PsyDs) who focus on therapy without prescribing — would use a different designation. The distinction matters because AI uses this field to match patients to the right type of mental health provider.

How should I declare telepsychiatry availability in structured data?

Include a MedicalTherapy node inside availableService on the MedicalClinic with the name “Telepsychiatry” and a description noting remote video consultations. This signals to AI that your practice is accessible beyond your physical location — which is especially important for patients in rural areas or those who prefer remote care for privacy reasons.

Does declaring structured data on a psychiatric site raise confidentiality concerns?

No. Structured data on a psychiatric practice website describes the practice itself — not individual patients. It declares your name, location, specialty, and services, which is all public-facing information. No patient data, treatment records, or personal health information should ever appear in JSON-LD. The goal is to make your practice visible and recommendable, not to expose clinical details.