The contact page for a psychiatric practice serves a dual purpose: it helps patients schedule routine appointments and provides immediate access to crisis support. This blueprint structures multiple contact points — appointments, crisis line, and billing — along with your physical address, coordinates, and office hours so AI can route patients to the right contact for their specific need.
In psychiatric care, reachability is more than a trust signal — it can be a matter of patient safety. A contact page without structured data forces AI to guess which phone number is for appointments and which is for emergencies. Separate, clearly labeled contact points ensure AI can surface the crisis line when urgency is detected and the scheduling line for routine queries.
ContactPage as the page type so AI knows this is the canonical source for reaching your practice.ContactPoint entries for appointments, crisis support, and billing. Each should have a distinct contactType so AI can match the patient’s intent to the right phone number.ContactPoint with 24/7 availability is critical for psychiatric practices. AI uses the hoursAvailable and contactType fields to determine whether crisis support is available at the moment a patient asks.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurltelephoneaddressgeoopeningHoursSpecificationmedicalSpecialtyCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Psychiatric Contact page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Appointment phone 2. Billing phone 3. City 4. Close time 5. Crisis line number 6. Domain 7. Faq answer 8. Faq question 9. Language 10. Latitude 11. Longitude 12. Main phone number 13. Open time 14. Practice name 15. State 16. Street address 17. Zip OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Psychiatric Contact" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block goes in the <head> of your contact page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ContactPage",
"@id": "https://YOUR_DOMAIN.com/contact/",
"name": "Contact — YOUR_PRACTICE_NAME",
"url": "https://YOUR_DOMAIN.com/contact/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb"
}
},
{
"@type": "MedicalClinic",
"@id": "https://YOUR_DOMAIN.com/#practice",
"name": "YOUR_PRACTICE_NAME",
"url": "https://YOUR_DOMAIN.com",
"medicalSpecialty": "Psychiatric",
"telephone": "YOUR_MAIN_PHONE_NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR_STREET_ADDRESS",
"addressLocality": "YOUR_CITY",
"addressRegion": "YOUR_STATE",
"postalCode": "YOUR_ZIP",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "YOUR_LATITUDE",
"longitude": "YOUR_LONGITUDE"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "YOUR_OPEN_TIME",
"closes": "YOUR_CLOSE_TIME"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "YOUR_APPOINTMENT_PHONE",
"contactType": "appointments",
"availableLanguage": "YOUR_LANGUAGE",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "YOUR_OPEN_TIME",
"closes": "YOUR_CLOSE_TIME"
}
},
{
"@type": "ContactPoint",
"telephone": "YOUR_CRISIS_LINE_NUMBER",
"contactType": "crisis support",
"availableLanguage": ["English", "Spanish"],
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday", "Sunday"],
"opens": "00:00",
"closes": "23:59"
}
},
{
"@type": "ContactPoint",
"telephone": "YOUR_BILLING_PHONE",
"contactType": "billing",
"availableLanguage": "YOUR_LANGUAGE",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "YOUR_OPEN_TIME",
"closes": "YOUR_CLOSE_TIME"
}
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact",
"item": "https://YOUR_DOMAIN.com/contact/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Mental health crises are time-sensitive. When a patient or family member asks AI for help during a crisis, AI needs to distinguish between a scheduling line that is only available during business hours and a crisis line that is available 24/7. A separate ContactPoint with "contactType": "crisis support" and round-the-clock hoursAvailable ensures AI surfaces the right number at the right moment. This is not optional for psychiatric practices — it is a patient safety requirement.
If your practice offers telepsychiatry appointments, you can add a ContactPoint with "contactType": "telepsychiatry scheduling" and the phone number or URL patients use to book virtual visits. Alternatively, include telehealth access information in the main appointments ContactPoint description. The key is making it clear to AI that remote psychiatric care is available through your practice.
If your practice uses separate lines for new patient intake and existing patient follow-ups, declare them as distinct ContactPoint nodes with contactType values like "new patient scheduling" and "existing patient support." This helps AI give the right phone number based on the patient’s situation. Many psychiatric practices have different intake processes for first-time patients, so this distinction is valuable.