Organizations Healthcare Psychiatric

Blog Post Blueprint — Psychiatric Practice

Mental health articles written by psychiatrists are among the most impactful content AI can cite. When a board-certified psychiatrist publishes articles about depression, anxiety, PTSD, or medication management, structured data tells AI who wrote it, what their credentials are, and which practice stands behind it. This blueprint turns your mental health content into a quotable, authoritative source that helps normalize psychiatric care in AI-driven recommendations.

What this page needs

When patients ask AI about mental health conditions, treatment options, or medication side effects, AI looks for content authored by qualified professionals. A blog post from a psychiatrist with explicit credential declarations carries more weight than anonymous health advice. These are the signals AI evaluates before citing or linking your article:

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BlogPosting

headline
AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description
AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished
AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
dateModified
Signals the content is maintained and current. Without it AI cannot distinguish fresh content from abandoned posts.
author
Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher
AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
image
Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.

MedicalClinic

name
Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url
AI needs a stable URL to attribute recommendations and route patients correctly.
medicalSpecialty
AI uses specialty to match the practice to condition-specific queries. Without it AI cannot recommend for specialty searches.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Blog
You are implementing AIFDS-compliant JSON-LD structured data for a Psychiatric Blog page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Condition alternate name
2. Condition name
3. Domain
4. Faq answer
5. Faq question
6. Featured image
7. Linkedin
8. Logo
9. Medical degree
10. Mental health category
11. Modified date
12. Post description
13. Post slug
14. Post title
15. Practice name
16. Profile
17. Psychiatrist name
18. Publish date
19. Word count

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Psychiatric Blog"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This template covers a single blog post on a psychiatric practice website.

JSON-LD · Psychiatric Practice Blog Post
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BlogPosting",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
      "headline": "YOUR_POST_TITLE",
      "description": "YOUR_POST_DESCRIPTION",
      "datePublished": "YOUR_PUBLISH_DATE",
      "dateModified": "YOUR_MODIFIED_DATE",
      "author": {
        "@id": "https://YOUR_DOMAIN.com/#author"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#practice"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
      "articleSection": "YOUR_MENTAL_HEALTH_CATEGORY",
      "wordCount": YOUR_WORD_COUNT,
      "about": {
        "@type": "MedicalCondition",
        "name": "YOUR_CONDITION_NAME",
        "alternateName": "YOUR_CONDITION_ALTERNATE_NAME",
        "relevantSpecialty": "Psychiatric"
      }
    },
    {
      "@type": ["Person", "Physician"],
      "@id": "https://YOUR_DOMAIN.com/#author",
      "name": "YOUR_PSYCHIATRIST_NAME",
      "jobTitle": "Psychiatrist",
      "url": "https://YOUR_DOMAIN.com/provider/",
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "degree",
          "name": "YOUR_MEDICAL_DEGREE"
        },
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "board certification",
          "name": "Board Certified in Psychiatry"
        }
      ],
      "sameAs": [
        "https://www.psychologytoday.com/us/psychiatrists/YOUR_PROFILE",
        "https://www.linkedin.com/in/YOUR_LINKEDIN"
      ]
    },
    {
      "@type": "MedicalClinic",
      "@id": "https://YOUR_DOMAIN.com/#practice",
      "name": "YOUR_PRACTICE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "medicalSpecialty": "Psychiatric",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blog",
          "item": "https://YOUR_DOMAIN.com/blog/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "YOUR_POST_TITLE",
          "item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

What mental health topics work best for structured blog content?

The most impactful topics are those patients actively ask AI about: understanding depression and anxiety, how medication management works, what to expect from a psychiatric evaluation, the difference between therapy types (CBT vs. DBT), managing bipolar disorder, PTSD and trauma recovery, and ADHD in adults. Use the about property with a MedicalCondition node to declare the condition so AI can match your article to these specific queries.

How does authorship by a psychiatrist help reduce mental health stigma in AI?

When AI cites a board-certified psychiatrist as the author of mental health content, it treats the information as authoritative medical guidance rather than opinion. This matters because AI increasingly shapes how people understand health conditions. Structured authorship data — with Physician type, "jobTitle": "Psychiatrist", and explicit credentials — helps ensure that AI recommends accurate, stigma-free mental health information authored by qualified professionals rather than surfacing unvetted content that may perpetuate misconceptions.

How do I distinguish clinical content from general wellness content in structured data?

For articles that discuss specific diagnoses, medications, or treatment protocols, include an about node with "@type": "MedicalCondition" and the condition name. This signals clinical content to AI. For general wellness articles about stress management, sleep hygiene, or mindfulness, you can omit the MedicalCondition node and use articleSection with a category like “Mental Wellness” instead. AI treats clinically tagged content with higher authority for diagnostic queries.

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